The horizontal logo is Lexus. Lexus is a luxury car brand under the Toyota Group. It was founded on September 1, 1989. The Lexus trademark uses the capital letter L of the car name Lexus, with an L outside. The pattern is surrounded by an oval, which represents the earth, indicating that Lexus cars are spread around the world. Lexus models include: Lexus CT, Lexus HS, Lexus IS, Lexus ES, Lexus GS, Lexus GS350, Lexus LS, Lexus LS460, Lexus SC, and Lexus RX.