Everyone knows that the name of a company may not be well known, but the trademark is deeply impressive. The trademark represents the image of the company. So do you know the difference between the company trademark and the company name? I believe it. Many people don't understand. Below I will bring you relevant legal knowledge. 1. The difference between a company trademark and a company name can be separated. It can also be consistent. There is a difference between a trademark name and a company name. Company name: It is the legal title for a company registered with the Industrial and Commercial Bureau to engage in civil activities, assume obligations, and enjoy rights. Trademark name: A distinctive sign that identifies a certain product, service, or a specific individual or enterprise related to it. Registered trademark, protected by law. It needs to be approved by the National Trademark Office and announced to be protected by law. Both companies and individuals can register trademarks.

2. The relationship between company name and registered trademark A company can only have one registered name, but it can apply for multiple registered trademarks, that is, one registered name can correspond to multiple registered trademarks. Registering a trademark for a company's registered name is helpful for publicity and use, but some company names often cannot be registered as trademarks. Because the review of registered trademarks is much stricter than that of company names. In addition, the trademark name can generally be a single Chinese character, graphics, letters, sounds, a combination of Chinese characters, letters, graphics and sounds, etc. In fact, there is no need to worry about the inconsistency between the company name and trademark name, because in actual use, consumers are not sensitive to the consistency of the two. As long as you promote your trademark well, your products will sell well.

3. Requirements for registered trademarks The trademark applied for registration must have the constituent elements. The constituent elements of the trademark include: text, graphics, letters, numbers, three-dimensional logos, color combinations and sounds, etc., as well as combinations of the above elements. It cannot only contain the general name, graphics, and model of the product, nor can it directly represent the quality, main raw materials, functions, uses, weight, quantity, and other characteristics of the product. The trademark applied for registration should be distinctive and easy to identify; the trademark applied for registration must not use signs prohibited by law; the trademark applied for registration must not be identical or similar to others’ registered or preliminary approval trademarks for the same or similar goods or services. ;It shall not be identical or similar to a registered trademark that has been revoked or canceled for less than one year.