The r in Guoke is the Erhua sound in Chinese Pinyin. Eliminating e as abbreviation is a time-honored custom in Roman word formation. The r in 36kr is combined with the previous k to form kr, which is a chemical element Krypton, abbreviated as Kr, Chinese for "氪" imgur and tumblr Shan said: First of all, registered companies and trademarks in the evil Midi are not allowed to be used commonly used in life. of words (which was allowed in the early years). Therefore, in order to avoid it, we had to create words with similar pronunciation and use them as trademarks. For example, Imgur comes from imager, remove the A and change the e to u, and the pronunciation will not change.