Hello. As far as the current domestic situation is concerned, most people apply for black and white trademarks, mainly because if they apply for registration of color trademarks, they must use the same color or color combination as the registration; Black and white trademarks are regarded as infinite colors. Therefore, it is more flexible to apply for registration of black and white trademarks in any color in practical use. Many people want to know whether all trademarks must be black and white. What is the truth? According to the characteristics of products, such as paint, colored pens, etc. The display of color trademarks can better meet the characteristics of products and form a brand effect. Or a symbol or figure that has formed a certain influence in the public mind: the combination of colors has become an indispensable part of this symbol or figure, assuming that it is the unregistered but influential McDonald's yellow M symbol and the image of the green Ninja Turtle. What's more, because the design of the trademark itself is relatively simple, if the application is in black and white, it may be rejected, and the application for trademark registration in color is more likely.

I hope I can help you adopt it.