Answer: It is better to transfer the trademark to an individual or company. This has its own advantages. If it is transferred to an individual, it will be convenient for later use, and there will be no possibility of change or invalidation. If it is transferred to the company, if the company license is not inspected or changed, the trademark under the company name will be invalid or changed. The advantage is that the trademark is bigger, and you can apply for honors such as brand and well-known, but not personally.