how to register the trademark of a clothing brand? Let's take a look at what the following small series brings to you? Clothing brand trademark registration process? There may be something you need.
how to register a brand trademark?
(1) Search:
1. The domestic applicant provides the company's agent with the drawings for trademark registration for new search;
2. Fill in the form and pay the search fee:
3. The search result (1 days) has no legal effect (the new application in the last 3-6 months cannot be found), and the applicant decides whether to apply or not after preliminary screening.
(2) Application for registration:
When applying for a registered trademark, the following documents are required:
1. A copy of the business license of the enterprise (provided by the enterprise or unit) or a copy of the identity card (provided by the individual when applying);
2. The trademark pattern applied for is in 1 copies (11 copies in color) (the length and width should be no more than 1cm and no less than 5cm); 1 small design (about 2? 4 cm in size);
3. Sign an entrustment contract with our company and pay the registration application fee (official fee and agency fee);
4. Seal the column of the Principal in the Power of Attorney for Trademark without filling in;
5. For the list of goods or services to be registered, the standard terms in the International Classification of Trademarks shall be copied.
what are the brand naming strategies?
1, concise and clear.
In a material-rich society, there are so many brands that people don't deliberately remember a certain brand. Only those simple signs remain in people's minds.
Apple computer is one of the top 5 well-known trademarks in the world. An apple with a bite? The logo is very simple, but it is unforgettable. At that time, entrepreneurs took Apple as a symbol to commemorate their life of working in an apple orchard while studying computer technology at university. However, this accidentally acquired symbol was very interesting and made people fall in love at first sight. As one of the earliest brands to enter the personal computer market, Apple Computer was a great success as soon as it was put on the market, which was inseparable from its concise and unforgettable logo design.
The red hook of Nike brand can be said to be the simplest symbol, but it is everywhere, giving people rich associations. When we were young, we finished our homework and waited for the teacher's red hook, which represented correctness, praise and parents' smiling faces; When we grow up, this tick is still with us. When we sign in for meetings and win prizes, even in our little notebook, we should put a tick in front of people who have been here or things that have been done, which represents smoothness and perfection. A college student who designed this logo was paid only $35, but today, the hook is worth tens of billions of dollars.
2. Accurately express brand characteristics.
the logo of a brand, in the final analysis, serves the brand. The logo should make people feel what the brand does and what benefits it can bring. For example, the food industry is characterized by cleanliness, kindness and delicacy, the real estate is characterized by warmth, humanity and environmental protection, and the pharmaceutical industry is characterized by health and safety. Only by reflecting these characteristics well can the brand logo give people a correct association. M? It's just a very common letter, but in the eyes of many children, it's not just a letter, it stands for McDonald's, and it stands for delicious, clean and comfortable. Also based on? M? As a symbol, with McDonald's? S) Round corners and soft tones are different, Motorola's? M? The logo has sharp edges and sharp peaks to fully express the brand's high-tech attributes.
3. The design is aesthetic.
the shape should be beautiful, smooth and infectious, and the visual balance should be maintained, so that the logo has both static beauty and dynamic beauty.
Pepsi's ball logo is a successful design model. The upper part of the ball is red, the lower part is blue, and there is a white ribbon in the middle. The vision is very comfortable and smooth, and the white ribbon seems to be flowing all the time, which makes people feel like flying, which is consistent with the comfortable and flying sensory enjoyment after drinking Pepsi.
4. Applicability and expansibility.
The logo design should be both contemporary and persistent. If it can't keep up with the times, it will be difficult to produce a * * * sound. If it can't last, it will give people a capricious and chaotic feeling and waste the communication cost.
As a gunman of pesticide products, his brand logo is frog+pistol. Frogs are specialized in eating pests, so it is very appropriate to use it here. However, considering that the gunman's brand will be extended to non-pesticide products in the future, the brand logo appears to be somewhat restrained. The new logo is the image of a gunman, which solves this problem well and may make this new logo a symbol of the brand.
5. Pay attention to strategy in the use of fonts and colors.
fonts should first reflect the characteristics of products. For example, food brand fonts are often bright and smooth to show the delicacy and happiness brought by food; Cosmetic brand fonts are mostly slender and beautiful to reflect the beauty of women; High-tech brand fonts are mostly sharp and solemn to reflect their technology and strength; The fonts of men's articles are mostly rough and strong to express male characteristics. Secondly, fonts should be easy to identify and not left to consumers to guess, otherwise it is not conducive to communication. Thirdly, fonts should reflect individuality and form differences with similar brands.
in the use of color, we must first understand that different colors have different meanings, give people different associations and apply to different products. Of course, as an individual, people sometimes have different feelings about color. Because of people's different life experiences, red can also be associated with violence and terror, and white can also be associated with illness, death and so on. Secondly, the same color will have different associations because of differences in regions, cultures and customs. Therefore, when entering different countries and regions, it is sometimes necessary to adjust the color according to local conditions.
what should I pay attention to when registering a trademark?
if a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for the goods or services it produces, manufactures, processes, selects or distributes, it shall file an application for trademark registration with the Trademark Office of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Office) according to law. In a narrow sense, the application for trademark registration only refers to the application for trademark registration of goods and services, international registration of trademarks, registration of certification trademarks, registration of collective trademarks and registration of special signs. The application for trademark registration in a broad sense includes not only the contents of the application for trademark registration in a narrow sense, but also the application for alteration, renewal and transfer of registration, the application for objection, the application for filing the trademark license contract and the handling of other trademark registration matters.
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