Henan tobacco industry. "Jinye" brand cigarette was put into production on 195 1, with a development history of nearly 60 years. In 1950s and 1960s, "Jinye" became a national famous brand product and sold well in more than 20 provinces, municipalities and autonomous regions. It has not only become a representative brand of China cigarette industry, but also an economic business card of Henan.

Henan tobacco industry. "Jinye" brand cigarette was put into production on 195 1, with a development history of nearly 60 years. In 1950s and 1960s, "Jinye" became a national famous brand product and sold well in more than 20 provinces, municipalities and autonomous regions. It has not only become a representative brand of China cigarette industry, but also an economic business card of Henan. Won many national and provincial and ministerial quality product awards. At 1999, it was awarded as one of the top ten best-selling brands in China by the National Bureau of Statistics. In 2006, "Jinye" was recognized as "China well-known trademark".

Brand positioning: China classic mellow flue-cured tobacco.

Brand core value: the thickness of the Yellow River and the naturalness of the golden leaves.

As the core value of Jinye brand, "classic mellow" defines the brand value and product attributes of Jinye brand, is the internal quality connotation of Jinye brand, and expresses the quality trust and value attribution of Jinye cigarette consumers to Jinye brand.