With the development of human civilization, language, characters, symbols and graphics have become powerful means for people to communicate with each other. As a symbol with special significance, logo is a visual language for people to communicate and transmit information in a concise form. With the development of human civilization and modern economy, corporate logo came into being. It is not only a simple symbol, but also a symbol bearing the intangible assets of enterprises, and it is the medium of comprehensive information transmission of enterprises. Let the audience understand the internal information contained in the symbol through its stimulation. The role of corporate logo design lies in the following three aspects:

1. With the help of logo design, the image of your company can be unified, and the design of business cards, stationery and picture books that are often used in daily work will be more memorable and play a much greater role than before.

2. Successful ogo l ogo design can give enterprises a special identity certificate, and people only reserve or buy through the information conveyed by logo. It's hard to imagine that Kenji chicken doesn't have the unique trademark of grandpa, and Nike doesn't have a smooth arc. Will people remember them?

3.ogo logo is an enterprise asset that can be calculated in currency, which is the best form to distinguish it from competitors.