Jiang Xiaobai is not a flash in the pan, but his limelight is not as strong as when he first hit the market, and he feels like a spent force.

Jiang Xiaobai's marketing copy is really super-first-class, and can enter the ceremony of contemporary business model, if the successor is strong. A new brand, in the strong liquor market, can instantly open up sales and seize a corner, which is really an unimaginable great success.

It's a pity that Jiang Xiaobai's team is secretive, ignoring the mainstream drinking groups at the operational level while playing with the business model and theory. Stare at the young people who are not deeply involved in the world, coax them to drink white wine, and ignore the existence of alcoholics over the age of 3. We should know that this group is the main force of liquor, a connoisseur of spicy taste, and a loyal practitioner and heir of liquor culture. This is Jiang Xiaobai's first major mistake.

second, the so-called "water can carry a boat or overturn it". Young people are not the target of liquor consumption. Jiang Xiaobai's targeting at young people is a risky move in itself. You can win in danger and impress them with your feelings. Looking at it now, it is not the liquor itself that gets this group, but the young people can't stand it. However, after all, liquor is used for drinking. Drinking liquor must have the effect of edifying excitement. You make them hard to swallow and drunk to death. Then, the most active group in this social field, just like touting you at the beginning, quickly told everyone about the bad feelings of drinking this wine.

third, the core is that the wine itself is not too hard. There are serious defects in Jiang Xiaobai's market positioning. Apart from the wrong choice of consumer groups mentioned above, it is also manifested in the following three points: ① The process is rough, eager to achieve success, or the production can't keep up with the market supply, and the obvious production process of the wine is not up to standard, which makes it taste bad; ② The price is too high. The production cost of Xiaoqu liquor, however, is positioned at the old price of Daqu, which is typically of high quality and low price; ③ The follow-up maintenance of commodities is weak, or not at all. Therefore, it achieved the embarrassment of "winning the world and not keeping the country". It is also the end of the hero, tragic.

Besides, Jiang Xiaobai can't be counted in the current liquor market in terms of both taste and quality. On the taste, it is not as good as alcohol blending wine, even worse than the old village head and Niulan Mountain. As far as wine body is concerned, almost all aromatic brewed wines are better than Jiang Xiaobai. Not much to say about the price. There are many liquors that are better and cheaper than Jiang Xiaobai. So, no matter what, I don't have to buy Jiang Xiaobai. This is the fate that Jiang Xiaobai will soon disappear, because there is an inevitable consequence of not playing cards according to market rules.

It's a bit inaccurate to say that Jiang Xiaobai's success is a flash in the pan. Although it really seems to be less popular now, its sales have been increasing. This time, let's talk about this interesting Jiang Xiaobai.

In fact, to put it simply, Jiang Xiaobai hit another key point in liquor culture besides liquor itself, that is, the feelings or emotions of drinkers, and also "captured" another consumer group other than "senior drunkards" with a relatively high age. Jiang Xiaobai completed the annual sales breakthrough from to 1 billion in five years, which can be said that Jiang Xiaobai's new approach is successful.

Secondly, Jiang Xiaobai followed his unique marketing methods and "captured" his target customer base. Jiang Xiaobai's main audience is not the "senior drunkard" who is around 4 years old and above, but a relatively young crowd. In fact, for many young people, white wine is not good to drink, and many young people sometimes drink white wine not because of the wine itself. Therefore, since they are all "bad to drink", it is not surprising that Jiang Xiaobai, a product that does not focus on the taste and flavor of the wine itself, but pays more attention to feelings and stories, is more popular when choosing liquor.

I drank Jiang Xiaobai, or my wife, who never drinks, bought it for me, because she thought the copy was interesting. Maybe it's because I don't like white wine very much, let alone drink it very well, but the wine itself is really not very delicious. Therefore, after reading some other comments and answers, it can be seen that some people of a little age and alcohol age don't drink Jiang Xiaobai mainly because they find it difficult to drink, and the bottled price is lower than a dozen pieces.

but these are not problems for some young people. Anyway, I feel that white wine is not very delicious, and everything I drink is similar, and the price of 1 ml bottles of more than a dozen pieces is easy to accept for young people's consumption concept. Wine culture is a popular culture, and these young people who consume Jiang Xiaobai are also a group of the public. Jiang Xiaobai has been questioned because of its rapid popularity. I don't know how many people are staring at it. The quality of Jiang Xiaobai has also been tested in many ways, at least the quality of the wine is fine. Jiang Xiaobai is Xiaoqu solid-state liquor, which is also commonly known as grain wine, which implements the national standard GB/T 26761-211.

People who often read my articles should know that I don't drink white wine very much, and I often advise people to drink in moderation, which is harmful to health, so this question about Jiang Xiaobai is just practical.

The answer to the subject's question is obvious: At least at present, Jiang Xiaobai is not a flash in the pan, although I also think this white wine doesn't suit me and tastes bad. However, sometimes some people actually have nothing to do with the wine itself. As long as it is a qualified white wine produced regularly, they just want to get drunk to relieve their worries, so it doesn't matter whether it is good or not. Friends who are interested in food, healthy diet and food anecdotes can pay attention and praise, and share interesting and useful related content together in the future!

I'm a restaurant. In 212, when Jiang Xiaobai was just doing online marketing, she bought a few boxes on a treasure, tasted them and tasted them as friendly wine for customers and friends in her own shop. At that time, she had several advantages: first, she was fresh, and most people still appreciated Jiang Xiaobai's marketing quotations. Second, the quality of her 42 wine was still acceptable, so she sold it for more than half a year.

Later, due to the relocation of the store and the expansion of its scale, Jiang Xiaobai stopped drinking. At that time, Jiang Xiaobai was selling online without a physical store.

in 17 years, Jiang Xiaobai, our local salesman, came into the store again to promote the display and began to contact Jiang Xiaobai again. At that time, I was surprised that Jiang Xiaobai's classic scrub bottle was gone. The classic 42 kaoliang wine was also changed to 4? Later, I tasted it myself. I used to be able to finish a bottle of 2 small wines in two bites. The quality of the wine in my throat is so difficult to swallow now!

Perhaps, if the original wine manufacturer is changed, the quantity may be too large to pay attention to the details, and most of the expenses will be allocated to advertising, but the real customers will always drink the quality of wine! Nowadays, there are few places for young people to drink white wine. They are all Jiang Xiaobai who wants to follow the trend and shoot videos. The biggest sales of white wine will always be on business reception and middle-aged people drinking the right wine!

a little immature opinion, just for everyone's taste!

Jiang Xiaobai's wine was widely advertised at that time, covering many aspects of life. You didn't want to hear it, so it was very well publicized.

I've drunk it twice, but personally, it tastes terrible, very terrible. Jiang Xiaobai is the worst white wine I've ever drunk for the same few dollars or 12 dollars a bottle.

There's a Shiwan Jade Ice Roast in Guangzhou, which costs a few dollars a bottle, but it tastes much better than the huge Jiang Xiaobai.

When I am around, no one will take the initiative to drink Jiang Xiaobai's liquor, even if it is cheaper or at the same price.

As a frequent drinker of Jiang Xiaobai, I saw this title and wanted to say a few words and express my own views. Personally, I resisted liquor at first, until a friend party made me drink Jiang Xiaobai, and I began to get to know and understand it slowly until I liked it.

First of all, Jiang Xiaobai really doesn't taste bad! For many people, all the wine is actually not delicious. Comparatively speaking, Jiang Xiaobai is more acceptable.

unaccustomed to the degree and flavor is the truth of bad taste

The degree of traditional liquor is generally high, but Jiang Xiaobai's degree is not so high, and it is not irritating, so it is easy to enter. For young people like us, it is a more acceptable type. Especially like Jiang Xiaobai's pick-up drink, 25 degrees, which is just suitable for dinner and group building, there is no need to worry about drinking too much and can't afford it. For those older "old fritters" who are used to drinking traditional liquor, can such a degree be regarded as wine? They can't get used to and adapt well from the degree. The same is true for the flavor type. Many adults are used to drinking strong-flavor and maotai-flavor wine, and naturally they are not used to the fragrant Jiang Xiaobai, so they have a bad sound.

The above two points are the reasons why most people say that Jiang Xiaobai tastes bad. In fact, he is not used to it, not bad. I can accept Jiang Xiaobai, and there is another very important reason, which is that Jiang Xiaobai encourages mixed drinking.

Can it be said that Jiang Xiaobai was just a flash in the pan because of the endless new ways of playing Jiang Xiaobai's mixed drinking? Mixing liquor with other drinks is a new game proposed by Jiang Xiaobai. Mixed drinking can not only increase the taste level of wine, but also enhance young people's interest in liquor and stimulate their ability to explore new flavors.

myself included, and I joined the mighty army of mixed drinking. Once, a friend gave me several bottles of Yakult. I was about to take Jiang Xiaobai out to drink that day. Suddenly I thought of mixed drinking, so I opened Yakult and poured Jiang Xiaobai in. When I drink it, the taste is still quite rich, and the taste is still very smooth. I just don't know if it will be more healthy. When my friends open the health bureau again, I am going to take Yakult and Jiang Xiaobai and give them a taste.

Second, Jiang Xiaobai was not a flash in the pan at all. Every year, people are singing down Jiang Xiaobai, but now Jiang Xiaobai is getting better and better. Jiang Xiaobai always insists that he is not influenced by the outside world, does what he should do, and plays the trend with young people.

Jiang Xiaobai works with young people to do young people's things

From Jiang Xiaobai's Everything Growth Art Festival, Jiang Xiaobai's YOLO Music Live, Jiang Xiaobai's Just Battle International Street Dance Competition, Jiang Xiaobai's JOYBO Street Culture and Art Festival, and last year's Jiang Xiaobai YOLO Youth Culture Festival, Jiang Xiaobai has done more and more in-depth fashion culture. Last year's "Jiang Xiaobai YOLO Youth Culture Festival" was a venue for 1, people in Changsha and Nanjing, which was called the Spring Festival Evening in the rap world. In addition, the animation "I am Jiang Xiaobai" with Chongqing as the background has received rave reviews since its launch, which is a conscience.

In addition, according to news reports, Jiang Xiaobai is still working on the whole industrial chain recently. Mainly around the "farm+","winery+","taste+","market+"and "brand+",the core competence of the whole industry chain is laid out, and further exploration is made on the road of youthfulness and internationalization.

To sum up, for me, Jiang Xiaobai is not bad to drink, and it is not a flash in the pan. Now walking in the supermarket and seeing Jiang Xiaobai, I always want to buy a few bottles, and then make an appointment with some friends to drink and chat. Isn't this a good life?

a small bottle can't serve a big banquet. who will treat you to a dinner table with a circle of small bottles?

2 Since we can't have a big banquet, let's talk about getting together. Several buddies go to Lu Chuan, and basically drink beer. One person who comes to a kilo of white wine is also divided into several people.

3 Let's talk about the degree. I often drink white wine, but I don't say the taste. After drinking four, I still can't feel it. . . . . . Twenty-one vials. Are you kidding?

forget it, let's stop here!

I really think this question is a bit meaningless. "Jiang Xiaobai" is a successful case of a new brand in the traditional Chinese wine industry, which has been sought after and envied by many people in the industry, not only bringing up a lot of imitators, but also causing a lot of malicious attacks. Let's talk about it first!

traditional Chinese wine has always focused on the quality of high taste, but it has always ignored the demand of low-grade market and international market. With the change of the times and the rapid changes in the way young people live and work, the traditional Chinese wine's pursuit of high-quality taste and image has been unable to win their favor and turned to the pursuit of international brands of foreign wine. Jiang Xiaobai is aware of this demand, and through years of market research and product innovation, a brand-new light-taste low-alcohol sorghum wine is tailored to cater to the tastes of young people and explore the international market.

With the fire of Jiang Xiaobai, more young people began to accept the culture and concept of traditional Chinese wine, and Jiang Xiaobai also successfully proved its innovation and positioning correctness. In recent years, Jiang Xiaobai has won awards in various international liquor competitions, which is the affirmation of Jiang Xiaobai in the international market. However, at the same time, Jiang Xiaobai also attracted criticism from some consumers who like traditional high-alcohol wines.

So, it's not that Jiang Xiaobai tastes bad, but that the taste of drinking is diversified. Some people are used to Maotai flavor, while others are used to strong flavor. And Jiang Xiaobai just changed because of young people's hobbies. Those who question Jiang Xiaobai's bad taste are generally consumers who have long been accustomed to the taste of traditional China liquor. A flash in the pan? Nonsense

The statement that a flash in the pan is really unprofessional. Jiang Xiaobai entered the market in 12 years, and has gone through the market test for 7 years so far. From 12 years, he was criticized as "a flash in the pan", and he is still slandering his "flash in the pan" today. This is not nonsense. What is it?

In terms of positioning, Jiang Xiaobai has made great efforts to explore and cultivate the hidden youth cultural market, in addition to understanding the changes of young people's taste. In 218, the "YOLO Music Scene" cultivated by Jiang Xiaobai secretly for a long time was upgraded to the "Jiang Xiaobai YOLO Youth Culture Festival", which ushered in a full-scale outbreak. The whole cultural festival includes a large number of youth cultural elements such as graffiti, music and street basketball. The scenes of 1, people in Changsha Station and Nanjing Station have set off a wave of enthusiasm on the Internet.

If you want to evaluate Jiang Xiaobai in one sentence, it is "He is no longer the same as yesterday". From "Do what you like to drink" to "Do what you like to play", Jiang Xiaobai fully understands the long-term value and significance of the current brand. This is a process of product transition to a brand. Jiang Xiaobai tastes so bad that blending is even worse! It's better to have a bottle of Erguotou, which is cheap and enjoyable. In addition, there is a problem with positioning.

Once when drinking, the young people in the company bought several bottles of Jiang Xiaobai, saying that this wine was very popular in the market. How about asking some "old drunkards" to taste it?

looking at the package, I really feel bright and clean.