"Dairy Industry News" November Dairy Industry News: Many new products unveiled at the 3rd China International Import Expo

Food Partner Network News In November, there were the following developments in the dairy industry: many new products were unveiled at the third CIIE; Yili and Mengniu made efforts to build milk source bases; functional dairy brand Niu Mao Heihei sold hundreds of RMB 10,000 strategic financing; raw milk supplier Youran Dairy plans to list in Hong Kong; Wen's Co., Ltd. plans to spin off its dairy business and list it; Mengniu and Yili apply for registered trademarks; the "Report on China's Dairy Import Situation" is released.

Many new products were unveiled at the CIIE

In November, Yanjian room temperature yogurt, Dora mini Many new products were unveiled, including Yang Xinchen children's goat milk powder and cross-border version of goat milk powder, Similac A2 organic infant formula milk powder, Enminshu 1+ non-allergenic amino acid complete nutritional formula powder.

Among them, at the third CIIE held in Shanghai, Yashili, Ausnutria, Abbott, Danone, etc. all launched new milk powder products.

At the China International Import Expo on November 6, Mengniu Yashili announced the launch of two new products of its infant formula goat milk powder brand Dora Lamb, including Xinchen children’s goat milk powder and Cross-border version of goat milk powder. According to reports, these two new products are respectively launched for school-age children and infants aged 3-14 years old. They are imported from original cans in Australia and use 100% pure goat milk protein.

At the CIIE, Ausnutria exhibited for the first time two camel adult milk powders under Oz Farm, including Oz Farm 100% pure camel milk powder and Oz Farm probiotic formula camel milk powder. . Ausnutria revealed that these two new camel milk powder products are planned to be launched in January 2021.

On November 5, Abbott demonstrated its technology covering four major fields: diagnosis, medical equipment, nutrition and pharmaceuticals at the China International Import Expo. Among them, in the field of nutritional products, Abbott showcased a number of products that debuted in China through cross-border e-commerce platforms, such as Abbott's newly upgraded Jingzhi blue can series, which was first launched at the CIIE, and Similac A2 organic infant products, which were first launched cross-border. Formula milk powder, etc.

On November 6, Danone Nutricia released a specially formulated new product "New Quan Xing One Plus" at the China International Import Expo. This high-energy and fully nutritious specially formulated milk powder is suitable for The population is infants and children aged 1-10 who are malnourished or at risk of malnutrition. In addition, AptaGrow, the first children's growth milk powder of Aptamil, a brand of Danone Nutricia, was also unveiled at the CIIE. The AptaGrow series divides the products into three age groups, suitable for 1-3 years old, 3-6 years old, Children 6-10 years old.

In addition to the new products unveiled at the CIIE, Guangming, Irian Mushi, Primavita and Nestlé also launched new products.

On November 3, Guangming announced the launch of room-temperature yogurt grind. This product focuses on health and zero additives. It adopts an exclusive minimalist formula with no added sucrose, pigments and flavors. It contains 3g of protein per 100g. The product has been sterilized by ultra-high temperature and has a shelf life of 6 months. On November 24, Bright Dairy’s Vitality Probiotic Flavored Fermented Milk was launched on the market, available in three flavors: original, yellow peach, and aloe vera.

After launching the cold-resistant yogurt yogurt, Yili once again launched a series of ginger products. Its yogurt brand Anmuxi launched a new ginger-flavored yogurt, which contains 3.1% per 100g of product. g protein. In addition, on the day of Double Eleven, Yili's ambient milk beverage brand Yogurt and Hanfu brand Hua Chaoji jointly launched a laurel flower rhyme gift box, which included a box of Yogurt, osmanthus and glutinous rice flavored milk drink, and Hua Chaoji chest-high. A shirt dress, a small cross-body bag and an antique storage box.

In order to satisfy Chinese consumers’ pursuit of high-quality and diversified products, Dutch infant milk powder brand Primavita announced the launch of a new brand on Tmall International Packaged international version of infant cow and goat milk powder products. The instructions for each part of the packaging of the upgraded products launched this time are in English, French and Dutch, which greatly facilitates the identification and recognition of consumers around the world.

On November 28, Nestlé Health Science launched its first non-allergenic amino acid complete nutritional formula powder specifically for toddlers and children over 1 year old with multiple food protein allergies/malabsorption. Enminshu 1+" was officially announced to be launched through cross-border e-commerce channels at the "Sixth Xinhua Pediatric Digestion and Nutrition Symposium" conference.

Yili and Mengniu are focusing on the construction of milk source bases

In terms of milk source base construction, Yili and Mengniu are the two giants. Keep up the good work. Among them, Mengniu Dairy plans to build a new ranch in Qiqihar; Yili and Jiangsu Agricultural Reclamation are working together to build the largest milk source base in East China; both Mengniu and Yili have invested 4 billion yuan in building a milk source base in Kezuo Zhong Banner.

On November 1, Qiqihar Beiyuan Development Zone and District Development and Reform Bureau invited Song Hui, General Manager of Mengniu Dairy Milk Source Division, to discuss Mengniu Dairy’s development during the “14th Five-Year Plan” period. We once again exchanged opinions on the construction of a new 100,000-head ranch, and conducted in-depth planning on cooperation methods and site selection for the construction of a 3,000-head large-scale tourist ranch, and fully promoted the construction of a milk source base.

On November 26, the signing ceremony of the strategic cooperation memorandum between Yili Group and Jiangsu Agricultural Reclamation Group was held in Nanjing. This time, Yili and Jiangsu Nongken signed a contract to jointly build the largest high-quality milk source base in East China, achieve an inventory of more than 100,000 dairy cows, and better serve consumers in Jiangsu and East China.

Also, the People's Government of Kezuozhong Banner disclosed the construction and other progress of key projects with an investment of more than 100 million yuan in 2020 in October. According to reports, the total investment in the Kezuo Zhong Banner Mongolian Dairy Beef Circular Economy Breeding Demonstration Project is 4 billion. The pasture breeding plan is to import 10,000 Holstein cows, 2,000 Simmental cows for both milk and meat use, and 3,000 milk fattening cows within three years. Head scale. The Yili 100,000-head milk source base project in Kezuozhong Banner has a total investment of 4 billion. It plans to breed 100,000 dairy cows and build a 100,000-ton feed production line and related supporting facilities within three years.

Capital market: 1 company received millions of yuan in strategic financing and 2 companies are planning to go public

In the capital market On the market, functional dairy brand Niu Mao Hei Hei received millions of yuan in strategic financing, raw milk supplier Youran Animal Husbandry is scheduled to be listed in Hong Kong, and Wen's Co., Ltd. plans to split its dairy business and go public.

Functional dairy brand Niumao Heihei has completed multi-million yuan strategic financing. The investors are Qinghai Jiangheyuan Investment Group and an industrial fund affiliated to a regional food and beverage company. This round of financing is mainly used for product research and development and supply chain optimization.

On November 20, Wen’s Food Group Co., Ltd. issued an announcement stating that the company’s board of directors authorized the company and its subsidiary Wen’s Dairy management to initiate the spin-off of Wen’s Dairy into the country. Preparatory work for stock exchange listing.

On the evening of November 29, Youran Animal Husbandry disclosed its prospectus on the Hong Kong Stock Exchange and planned to raise funds and go public. The funds raised will be mainly used for investment projects in the next two years, including ranches under construction, newly built ranches and feed production bases, and to purchase the necessary facilities and equipment to meet the company's expanding business needs and achieve sustainable development through economies of scale. profitable growth.

Mengniu and Yili applied for registered trademarks

In November, Mengniu and Yili both applied for registered trademarks. Among them, Mengniu applied to register the trademarks "Diao Niu La" and "Zhen Gan Ye", and Yili applied to register the trademarks "Niu YEAR" and "Hipi Niu Ye".

According to the trademark information of Qichacha App, Inner Mongolia Mengniu Dairy (Group) Co., Ltd. applied to register the trademarks "Diao Niu La" and "Zhen Gan Ye". Among them, the application date for the trademark "Diao Niu Lai" is November 9; the application date for the trademark "Zhen Gan Ye" is November 12.

According to the trademark information of Qichacha App, on November 2, Yili Co., Ltd. applied for multiple trademarks of "Niu YEAR" and "Hipi Niu Ye", and the international classification involves convenience Food, food, medicine, beer and beverages, etc.

The "Report on China's Dairy Import Situation" was released

During the 3rd Import Expo in 2020, the Dairy Industry Committee The meeting released the "Report on China's Dairy Imports". The report pointed out that in 2019, China's dairy imports amounted to 3.077 million tons, a year-on-year increase of 11.9%, and the amount was US$11.64 billion, a year-on-year increase of 10.2%. From 2010 to 2019, the ten-year average annual compound growth rate of dairy imports reached 16.5%.