so how to complain (little red book infringement! How to complain about the personal reputation of corporate brands) I. Acceptance of infringement complaints 1. Infringement of personal rights such as reputation rights and portrait rights; 2. Infringement of trademark rights, copyrights, patents and other intellectual property rights. II. Infringement Notification Procedure If the obligee thinks that the user's notes, shopping mall goods or services on the platform of Little Red Book have infringed his personal rights and intellectual property rights, please file a written complaint with Little Red Book according to the following procedures and requirements. 1. The obligee downloads the Notice of Infringement Complaint, fills in the information as required in the form and submits the preliminary certification materials (according to the fifth standard). 2. Send the Notice of Infringement Complaint and the preliminary certification materials to the designated email address with "the name of the obligee+the complaint" as the email name. 3. "Little Red Book" will conduct formal review after receiving the materials. Complaints that meet the requirements shall be handled, and "Little Red Book" shall not be accepted for cases with unknown qualifications, incomplete materials or other non-compliance until the obligee supplements complete information. After the "Little Red Book" officially accepts the complaint, it will conduct a superficial review of the material content and make the audit results. If the complaint is approved, "Little Red Book" will take corresponding measures to prevent further damage. 4. "Little Red Book" has the right to ask the obligee to provide or supplement the corresponding materials according to the specific circumstances during the review process, and the obligee should give a reply or supplement within a reasonable period set by "Little Red Book". If no reply or supplement is made at the expiration of the period, it is deemed that the obligee has withdrawn the complaint. The obligee can also take the initiative to withdraw the complaint. Whether the obligee voluntarily withdraws or is deemed to have withdrawn, "Little Red Book" has reason to believe that the original complained infringement did not exist from the beginning. 3. The obligee of the counter-notification procedure should know that when Xiaohongshu takes measures to freeze or block the suspected infringing links according to the complainant's application and supporting materials, it will inform the complained users or businesses of Xiaohongshu of the notification and related measures. If the complained user or merchant of Little Red Book thinks that his behavior has not infringed upon the legitimate rights and interests of others, he/she should download the Non-infringement Statement to fill in and prepare the complaint materials (provided according to the sixth standard) within 5 working days after receiving the notice, and submit the statement and materials to Little Red Book. "Little Red Book" will forward the statement to the complainant after receiving it, and inform the complainant that he can complain to the relevant competent authorities or bring a lawsuit to the people's court. If the "Little Red Book" does not receive the notice that the obligee has sued or sued within fifteen days after the statement is conveyed to the complainant, it may terminate the measures taken in time. 4. Preliminary certification materials 1. Identity certification documents of the complainant: 2. Individuals: including ID card, resident account book, passport, foreigner residence permit, etc. within the validity period. If you provide a resident identity card, please provide a copy of both sides; If you provide other documents, please provide copies of the first page and personal page of the documents (or scanned copies of the original). The most commonly used valid identity document is the resident identity card within the validity period. 3. Companies, enterprises or social organizations: enterprises, institutions and social organizations are required to provide photocopies (or scanned originals) of business licenses, corporate certificates of public institutions and corporate registration certificates of social organizations within the validity period and affix their official seals. 4. Certificate of entrustment: If the complainant entrusts others to handle the infringement, in addition to the first certificate, a true and legal power of attorney (signature or seal of the obligee) and the identity certificate of the agent (prepared according to the first standard) shall be provided. 3. Ownership certificate: 1. Personal rights infringement: reputation right: infringement facts and infringement damage facts; Portrait right: Portrait source and ownership certificate. 2. Infringement of intellectual property rights: If it is infringement of intellectual property rights, please provide proof of ownership: copyright: copyright registration certificate, creation manuscript, proof of publication time of the work, certificate of ownership issued by certification body and contract for obtaining copyright rights, etc.; Trademark right: trademark registration certificate and trademark license contract; Patent right: patent certificate, patent claim and specification, etc. 3. Preliminary proof materials that do not constitute infringement: including but not limited to the proof of ownership of the frozen or blocked infringing link, the right of information network communication, the creation manuscript, the creation time stamp of the work issued by an authoritative organization, the work filing certificate, the power of attorney and other valid proof of ownership that can prove that the respondent has relevant rights; Proof that the notes/goods/services provided by the respondent do not constitute infringement: including but not limited to valid proof that the notes/goods/services provided by the respondent do not infringe the rights of the obligee such as personal rights, copyrights, trademarks or patents. 4. Warranty of the Respondent: The Respondent shall be responsible for the truthfulness, validity and legality of the statements and materials provided in the Non-Infringement Statement, and guarantee to bear all the losses caused to Xiaohongshu by the recovery of the complained notes/goods/services due to the respondent's defense and all the legal responsibilities arising therefrom. 5. If you entrust others to make a complaint, you should also provide a legal and effective power of attorney and the identity certificate of the trustee. 6. The respondent shall sign the Declaration of Non-Infringement or affix the official seal, otherwise the little red book will not be accepted.
that's the rules of xiaohongshu's rights protection. if you don't understand anything, please feel free to ask.