Trademarks will also depreciate due to bankruptcy. If a company applies for a trademark, the company goes bankrupt. So what to do? Here are several methods to share with you:

First, if the transferring company goes bankrupt, before it is cancelled, you can transfer the trademark under your name to other companies or self-employed individuals, and negotiate with the transferee* **Same application to the Trademark Office.

Second, transfer: If the company does not transfer the trademark before deregistration and has decided on ownership, the company can transfer the trademark through transfer. What is transfer, and what is the difference between it and transfer?

The main reason for the transfer of a registered trademark is that the owner of the trademark right is eliminated and his successor inherits the trademark right. There are two situations: first, the trademark owner is a natural person, and his or her heirs will inherit the registered trademark in accordance with the relevant provisions of the inheritance law. At this time, it needs to be transferred; second, the enterprise as the trademark owner goes bankrupt or is merged or merged, and its trademark The rights are inherited by the merged or merged enterprise.

What we are talking about is the second type, when the trademark registrant is a company.

The transfer needs to be handled within one year after the company is cancelled. If you do not handle the transfer within one year, if someone applies for cancellation of your trademark, the trademark will be canceled easily.

If the company does not transfer the trademark when it is cancelled, and does not decide its ownership, all shareholders of the original company will handle the property left out when the company was canceled and liquidated. If you want to transfer a trademark, you can apply for trademark transfer by the liquidation organization or department that accepts the property of the enterprise.

Third, auction: On the one hand, trademarks are idle, and on the other hand, it is difficult to apply for trademarks. Faced with this situation, trademark auctions have gradually become popular in recent years. In 2008, due to the melamine incident, Sanlu, a dairy company in Shijiazhuang, Hebei Province, went bankrupt. Its brand assets were auctioned and a mysterious buyer won it for 7.3 million yuan. After four years of silence, Sanlu has returned to the scene as an organic whole grain product.