February 28th, 1963 is a memorable day in the world photography history. Because, on this day, after 1 long years, Kodak finally launched a popular "automatic" camera to nearly 3 countries at the same time, which caused a sensation all over the world.

for more than p>1 years, "Kodak" has already become a worldwide name. Today, the value of its trademark alone exceeds 2 billion dollars, and the famous saying of "Please press the shutter and we will do the rest" is the first Kodak advertisement adopted when the small box camera "Kodak No.1" was put on the market in June 1888. At that time, the price of this small box camera was only 2 dollars, and everyone could afford it, so it attracted countless photographers.

"Please press the shutter, and we will do the rest" and "Keep the wonderful moment"-these beautiful and moving advertising words are all from Hysmans Kodak, the world's largest photographic equipment company with a total asset of more than 2 billion dollars. The color film produced by Kodak Company has been used by photographers and photographers all over the world, and has completely reached the level of popularization.

george eastman, the founder of Kodak, directed scenes of Kodak's wonderful moments with his down-to-earth style and extraordinary foresight, and used his life's energy to create the philosophy of "camera simplification" and "photography popularization". The accumulation of this tradition has contributed to Kodak's current high technology and created brilliant achievements that surprised the world.

george eastman was born in New York State in 1854. His father died when he was eight years old. He lived in poverty with his mother and two sisters, and often had no food, but his mother tried to keep him studying. All this has left a deep imprint on the young Hysmans, and Hysmans has been instilled with an independent consciousness since childhood. At the age of 14, Hysmans had to drop out of school to help others work in order to support his family.

At the age of 2, Hysmans was hired as a clerk by a savings bank in Rochester, new york, with an annual salary of $8. At this point, Hysmans's family was slightly better.

After getting a regular job, Hysmans, who has a keen interest in photography, scrimped and saved money to study camera xerography.

in January, 1881, 27-year-old Hysmans saved $5,5 from frugality and set up a camera dry plate manufacturing company in Rochester, mainly producing dry plate films. Before Hysmans came up with this idea, photography always used wet film, which was very troublesome, but the manufacture of wet film was much simpler than that of dry plate. Hysmans, who was fascinated by photography, did not flinch. He believed that he would succeed. This dry plate manufacturing company is the predecessor of Hysmans Kodak Company.

Hysmans studied the structure and performance of the camera carefully while making a dry plate. He always wanted to make a camera with simple operation. God helps those who help him. Seven years later, Hysmans finally developed a small pocket camera named "Kodak No.1".

in p>1889, the company changed its name to Hysmans Company, and two years later, it began to use the name of Hysmans Kodak Company.

at the beginning of its business, Hysmans set four business principles, namely, low cost, mass production, advertising and facing the world.

in order to carry out his business principles and widely promote his products, in 1889, george eastman started to open Hysmans photographic equipment company in London, England. At the end of 19th century, he entered the world market on a large scale, set up sales organizations in Germany, France, Italy and other European countries, and soon established a sales network in Europe.

In p>1895, Kodak sold a pocket camera for 5 dollars, which shocked the whole society and further laid the foundation for the rapid development of Hysmans Kodak.

at the beginning of the 2th century, Kodak's products have penetrated into South America and Asia.

In p>1927, Hysmans successively established factories in Britain, Germany, Canada, France and Australia, and later established a subsidiary in Brazil, specializing in the production of photographic paper, and established production facilities in Mexico; At the same time, through sales companies or agents on five continents, the products are sold to more than 115 countries. At this time, Kodak has more than 1, employees, and agents and sales agencies in Hysmans are almost all over the world.

China, Kodak's second largest market

On October 28th, 23, Chairman Wu Bangguo of the National People's Congress Standing Committee (NPCSC) met with Deng Kaida, Chairman and CEO of Kodak Company in Hysmans, USA, and his party at the Great Hall of the People.

Wu Bangguo spoke highly of Kodak's efforts to develop Sino-US trade and technical cooperation, and appreciated the cooperation agreement reached between Kodak and China Le Kai Group. He said that the cooperation between Kodak and Le Kai not only helps to promote the development of photosensitive materials technology in China and promote the reorganization of enterprises, but also brings benefits to Kodak. It is hoped that Kodak will provide Chinese partners with the latest technology and advanced management experience, and through the efforts of both parties, the competitiveness of the joint venture will be continuously enhanced to achieve a win-win goal.

Deng Kaida expressed satisfaction with the cooperation between Kodak and China. He said that the biggest advantages of doing business in China are the good investment environment provided by the China government and the excellent quality of local employees. The cooperation with Le Kai has enabled Kodak to find a breakthrough point and a new opportunity for cooperation with China. Kodak will, as always, expand its cooperation with China in sensitive materials, digital cameras and medical remote diagnosis.

Hysmans Kodak, as an American company with a history of 124 years, quickly occupied 6% of the market share in China in just 1 years, with 9, chain stores, and China became Kodak's second largest market. What made Kodak develop so rapidly and what kind of crisis the company had in the past 1 years made people pay attention to and ponder ...