1. Fast Fashion Brands
1. Nowadays, the domestic clothing industry is undergoing transformation and upgrading, and "fast fashion" brands are highly respected. The spring of fast fashion group brands has arrived. "Branded goods are trendy and not expensive. Many young people can afford them and feel decent about them!" This is the reason why many young women abandon traditional brands and choose fast fashion brands.
2. Fast fashion has rich styles, fast market response, a wide consumer group, a large age span and obvious price competitive advantages. Huamuma adheres to the fast fashion concept of "large styles, small quantities, and affordable prices". According to the Five-Five Principle, that is, 50% of the flagship products are independently developed and produced and 50% of the product structure is produced by cooperative manufacturers, constantly catering to the latest and fastest fashion trends. , occupying an important market share.
2. Direct franchise model
1. Huamuma’s major stores across the country directly franchise and ship to the head office or provincial branches. Avoid the thinning of profits caused by too many layers of middlemen and agents, insecure terminal operation management control, and slow response speed.
2. Hua Mu Ma Company has always positioned itself as a fast fashion women's clothing retailer brand. The strategic positioning of "making a bigger and better platform" determines the franchise concept based on franchising, "everyone makes money", instead of taking back the franchise rights (agency rights) after becoming bigger and stronger like some brands, directly Cause economic losses to franchisees.
3. After the headquarters company becomes bigger and stronger, it will mainly focus on higher-level brand building and corporate capacity building. The branch is mainly responsible for the characteristic research and development and management experience replication of the store's operation process to achieve the strategic goal of "customers must make money and grow".
3. Focusing on women’s outerwear for 18 years
Rich styles are the reason why fast fashion brands are popular, but they must have flagship products, especially to establish professional product quality in the minds of consumers and design concepts to generate memory points and a sense of trust. Through years of painstaking research and development of single-product outerwear, Hua Mu Ma has made Hua Mu Ma jackets the biggest highlight among major "fast fashion group brands" and won unanimous praise from consumers.
"Huamuma Women's Jacket Expert" is the brand slogan. Through in-depth research on the female body shape, our designers developed the "Huamuma Fashion Jacket", which is popular in the domestic market.
4. Big brand and low threshold
Hua Mu Ma’s positioning is to be a large women’s clothing brand like ONLY. We try our best to achieve the same in terms of brand sense, design sense and brand image. First class. Regardless of brand LOGO or product style and price, we are more suitable for the consumption concepts of China's secondary and tertiary markets. We will quickly become the market leader of domestic fast fashion women's clothing like ONLY. Of course, compared with today's sports, men's and formal wear brands, our investment threshold for a single store is obviously much lower. This is also the reason for the rise of fast fashion women's wear brands and market opportunities.
5. The marketing strategy of “surrounding the city from the countryside” and realizing the “regional rise”
Sales are the focus of Hua Mu Ma. It is expected that within ten years, Huamuma will have 2,500 stores and counters, and will continue to use the "rural areas surrounding cities" model to gradually capture the mainland Chinese market. "Regional rise" has always been Hua Mu Ma's most important marketing strategy. Women's clothing brands are formed by word of mouth and market share. Consumers will naturally gain brand reputation after wearing your clothes. Therefore, concentrating on some areas to open large stores and opening multiple stores has always been a shortcut for Hua Mu Ma to build a brand reputation. Concentrating superior forces to attack one point and allowing franchisees (regional agents) to have a strong and profitable regional brand is the key to investment expansion.