The theme is City, Make Life Better
Information:
Attract global wisdom and innovation with harmonious "Expo Software"
If modern park construction is the hardware foundation for hosting the World Expo, then the theme is the soul of the World Expo.
The theme interpretation of the Shanghai World Expo was finalized at the beginning of this year. Under the theme of "Better City, Better Life", five sub-themes were established: "Integration of multicultural cities", "Prosperity of urban economy", "Innovation of urban science and technology", "Reshaping of urban communities" and “the interaction of urban and rural areas.” The Chinese National Pavilion has established the theme of "Chinese Wisdom in Urban Development" and will systematically display Chinese wisdom with "harmony" as its core.
In the field of intellectual property protection for the World Expo, following the promulgation and implementation of the "Regulations on the Protection of World Expo Symbols" by the State Council on December 1, 2004, the World Expo Organizing Committee, composed of nearly 30 ministries and commissions of the State Council, announced at the beginning of this year The "2010 Shanghai World Expo Intellectual Property Protection Outline" was reviewed and approved. The "Outline" clearly stipulates: "Except under circumstances permitted by Chinese law, the organizers of the Shanghai World Expo will prohibit the unauthorized recording, video recording, filming and live broadcast of exhibitions, forums and performances of participants from various countries"; "Shanghai World Expo The organizers will provide exhibition certificates for the exhibits of exhibitors from various countries, so that the inventions and creations exhibited for the first time at the expo will not lose their novelty when applying for patents in China within 6 months from the date of exhibition, so that exhibitors from all countries can use them at the Shanghai World Expo The trademark used for the first time on the exhibited items can enjoy priority when applying for trademark registration in China within 6 months from the date of exhibition."
Zhou Hanmin, deputy director of the Shanghai World Expo Bureau, emphasized that the "Outline" can be regarded as the administrative regulations of the State Council to a certain extent. In order to successfully hold a large-scale international event, the Chinese government has successively formulated and promulgated regulations for the protection of intellectual property rights. The intensity is unprecedented. This has laid the foundation for the Shanghai World Expo to be a harmonious gathering of new ideas, new ideas, new inventions, and new creations. Legal basis.
Cooperate with the international community
The person in charge of the Shanghai World Expo Executive Committee told reporters: As of March 12 this year, 105 countries and 15 international organizations have confirmed Exhibition. This target is expected to reach 170 this year.
In addition to recruiting exhibitions from sovereign countries, international organizations and well-known domestic and foreign enterprises, the organizers of the Shanghai World Expo also cooperate with international organizations such as the United Nations Human Settlements Program and the Bureau International des Expositions and domestic authorities according to the needs of the theme, especially An "Urban Best Practice Area" covering an area of ??about 10-12 hectares has been planned. This best practice area will introduce successful cases that have been implemented and can serve as a demonstration and guidance for future urban life, demonstrating the progress of modern urban development. Latest ideas. At present, this first initiative in the history of the World Expo has received positive responses from nearly a hundred cities around the world.
Yang Xiong, deputy mayor of Shanghai and executive deputy director of the Shanghai World Expo Executive Committee, emphasized that the 2010 Shanghai World Expo was the first comprehensive World Expo held in a developing country. China and some countries that have held World Expos many times Compared with other countries, there are still many gaps in hosting experience. Therefore, actively carrying out international exhibition recruitment and cooperating with the international community are important principles in the preparation and hosting of the Shanghai World Expo.
Los Certes, Secretary General of the Bureau International des Expositions, said: "The theme of the Shanghai World Expo is 'Better City, Better Life', which is also the main purpose of the city." He believes that the Shanghai World Expo will provide The world opens a window for harmonious coexistence between people, people and resources, and people and nature. ------------------------The history and origin of the World Expo
In ancient farming societies, people often celebrated harvests and held religious ceremonies. , trading activities were carried out during festive festivals, and later gradually developed into regular, fixed-site, large-scale trade and display gatherings for the purpose of exchanging goods. This was the earliest form of the World Expo. In the 5th century AD, Persia held the first exhibition that went beyond the function of a market. In the 18th century, with the continuous emergence of new technologies and products, people gradually thought of holding exhibitions that were similar to fairs, but only for display and not for sale, with the purpose of promoting and displaying new products and achievements. The Czech Republic held its first such exhibition in Prague in 1791.
With the advancement of science and technology and the development of social productivity, the scale of exhibitions has gradually expanded. The geographical scope of exhibitions has expanded from one place to the whole country, from domestic to foreign countries, until it has developed into a world exposition participated by many countries.
After World War II, people around the world rebuilt their homes on the devastated ruins, and on the basis of restoring production and reviving the economy, the first post-war World Expo was held in Brussels, the capital of Belgium, in 1958, with the theme "Science, Civilization and Humanity." In order to reflect the theme of science, the Brussels World Expo built a spherical pavilion with an atomic energy structure, which symbolizes that mankind has entered a new century of scientific and technological progress. Its unique and novel shape, although it has been almost half a century, has But it’s still vivid in my mind. The splendor and richness of the expo eclipsed almost all previous dock expos.
In 1962, a small-scale professional expo "Humanity in the Space Age" was held in Seattle, USA. The fair showcased new advanced technologies, vending machines and monorail railways, making it a huge success.
In 1964, in order to commemorate the 300th anniversary of the founding of New York, New York held another World's Fair, although the theme was elegant "Towards Peace through Understanding." However, the strong commercial atmosphere of this World Expo made the audience stop and lost the meaning of the commemorative event. The World Expo was held for the first time in Osaka, Japan, in 1970. The Japanese called it the Universal Expo, which reflected "human progress and harmony" and showed the audience Japan's development and achievements in all aspects after the Tokyo Olympics. Thanks to this Expo, Japan has maintained a strong momentum in its economic development in the next 10 years.
The World Expo was held again in 1985. The venue was Tsukuba, a new city of science and culture more than 50 kilometers away from Tokyo. The theme of the expo is: "Living and Environment Human Home Technology". A year later, Canada held another expo with the theme of "Transportation" to commemorate the 100th anniversary of the founding of Vancouver.
1988 marked the 200th anniversary of the establishment of British settlement in Australia. To commemorate this date, Australia held the World Expo in Brisbane, a city on the eastern Gold Coast. The theme of this expo is "Leisure Life in the Age of Science and Technology". It reflects that human beings enjoy news and entertainment in today's era of extremely advanced science and technology. Countries around the world are making a fuss around this theme, using various contents such as sports, entertainment, tourism, leisure, cooking, gardening, etc. to reflect the richness and variety of human life.
In 1990, Osaka, Japan held a professional international flower and green expo with the theme: "Humanity and Nature". The exhibition features world gardening as a commemorative event to celebrate the 100th anniversary of Osaka's "New Beginning". A total of 82 countries participated in this exhibition, and 55 international organizations, Japanese provinces, cities, and large enterprises all set up separate pavilions or booths. We have held large-scale international horticultural expos in Asia for hundreds of times and achieved great success.
In 1992, it was the 500th anniversary of Columbus's discovery of America. To this end, the Spanish government held the World Expo in Seville and named the theme of the expo "The Age of Discovery." The World Expo covers an area of ??4.78 million square meters and is attended by more than 100 countries. The audience reached more than 60 million people. The most recent expo was the 1993 Daejeon Expo in South Korea, which was the first world exposition held by a developing country in the world. The theme is: "A new way to take off".
Preparing for the World Expo is a vast and systematic project. As a major action of a national government, it not only becomes an international event to commemorate a major historical event, but also can display and spread economic and cultural events. , a major achievement in a certain aspect of science and technology, therefore, the preparation time generally takes 5 to 6 years. World Expos that have been planned before the end of this century include: the 1998 World Expo in Lisbon, Portugal. 1998 is the International Year of the Ocean approved by the United Nations, and the theme of the expo is: "Ocean - the wealth of the future". The expo covers an area of ??55 hectares and is attended by 120 countries and regions. It is expected to receive 20 million visitors. This is a professional expo.
In 1999, my country applied to host the AI-related professional World Horticultural Expo in Kunming. On May 1, the China 1999 World Horticultural Exposition grandly opened in Kunming, Yunnan Province.
This is the first global horticultural event held in my country, with the theme of "Man and Nature, Toward the 21st Century." The expo showcased the horticultural traditions and horticultural varieties of various countries, attracting tens of thousands of visitors from all over the world every day. It lasted for 184 days and ended on October 31, 1999.
In 2000, the first international exposition of the 21st century was held in Hannover, Germany, making Hannover world-famous.
The 2005 Japan International Expo (referred to as "Aichi Expo") held an opening ceremony on the afternoon of March 24, 2005 in Aichi Prefecture, Japan.
The Japanese Emperor and his wife, the Crown Prince, Japanese Prime Minister Junichiro Koizumi and nearly 2,500 representatives from various countries attended the opening ceremony that afternoon.
The "Aichi Expo" will be a large-scale expo event that will last for half a year starting from the 25th of this month. The theme of this World Expo is "Nature's Wisdom." ***121 countries and 4 international organizations participated in this World Expo, and China is also one of the participating countries. The China Pavilion at the "Aichi Expo" is decorated with landscapes with strong Chinese characteristics such as the twelve zodiac animals and the Nine Dragon Wall. Its theme is "Nature, City, Harmony - The Art of Living".
(2) International Exposition Bureau and World Expos
The purpose of holding a World Expo is often to celebrate a major historical event or an important commemorative event for a region or a country: in order to display Human beings have made achievements in politics, economy, culture, and science and technology in one or more fields. The various world expositions that have been applied for to show the future prospects of human society and economic development have been held for a long time. The scale, the number of visitors, the number of participating countries, and the huge cost are unmatched by any exhibition.
Hosting the World Expo not only brings great economic benefits to some countries, brings development opportunities to the host country, expands international exchanges and cooperation, and promotes economic development, but also creates good benefits for the host country. social benefits. Promote and expand the visibility and reputation of the host country, thereby promoting social prosperity and progress. Therefore, many developed countries have used World Expos to promote their country's image. For example, France hosted four consecutive large-scale World Expos of the same type in 1876, 1878, 1889 and 1900. The United States hosted eight consecutive World Expos of different scales and themes in 1876, 1893, 1904, 1915, 1933, 1939, 1962, and 1964. After World War II, Japan hosted three consecutive World Expos in 1970, 1985, and 1990, and recently successfully applied to host the fourth World Expo in 2005. Due to its great impact, some developed countries are vying to host the World Expo. However, because the World Expo is held too frequently, and some host countries have poor organizational work, various conflicts have arisen, causing financial and other difficulties to the governments of participating countries. In order to control the frequency of expositions and ensure the level of expositions, France initiated the establishment of the "International Exhibition Bureau" (BIE) in 1928. So far, there are 87 BIE member countries. China officially became a member of the BIE in December 1993. International The exhibition bureau is headquartered in Paris, France.
After the establishment of the BIE, a meeting was held on November 22, 1928, attended by representatives from 31 countries. At the meeting, some governments believed that it was necessary to establish a set of organizational rules and regulations to stop the chaos of the World Expo. , and provide necessary guarantee measures for exhibitors. This meeting signed the world's first constructive "convention" on the coordination and management of world expositions, the "Paris Convention of 1928 International Exhibitions." The convention stipulates the holding cycle of the World Expo and the rights and obligations of exhibitors and organizers. It clearly stipulates that a one-time World Expo will be held every 3-5 years, and the exhibition period of a comprehensive World Expo shall not exceed 6 months. Professional World Expos can be appropriately arranged. The duration of a professional World Expo shall not exceed 3 months. The executive agency of the Convention is the International Exhibition Bureau (BIE). Since then, the International Exhibition Bureau has revised the relevant provisions of the "Convention" and signed two agreements in 1948 and 1966. On November 30, 1972, the Bureau International des Expositions signed a new "Protocol", which has since then served as the regulations guiding the organization of World Expos.
The "Convention" has been continuously revised and improved. Especially for the participation of underdeveloped countries in the world, the host country is obliged to provide free or preferential participation fees, and to provide certain subsidies to some underdeveloped countries. For example, in addition to providing free venues, Subsidies will be provided for booth design, construction, layout and exhibitor costs, so that some economically disadvantaged countries or underdeveloped countries can also participate in the World Expo.