(1) The trademark of "Black Toothpaste" is based on the image of a gentleman wearing appropriate clothing. Gentlemanliness is a basic etiquette standard advocated by the public in Western countries, especially the British male public. Gentlemen pay great attention to their appearance and behavior in public interactions. They are elegant and can leave the impression of being polite and well-educated. Advocate the values ??of traditional culture and self-existence, and pursue taste and humanized lifestyle. Using such a character as a trademark makes consumers feel that it is a status symbol, and establishes an elegant, generous, polite and humble demeanor in the hearts of consumers.

(2) This black image is smiling, which reflects the humorous side of the gentleman. Gentlemanliness is not only an educated and polite manner, but also has a humorous, witty, and even funny side. Using black toothpaste not only makes consumers feel educated and shows their identity, but also gives consumers a humorous attitude. Using "black toothpaste" will make you smile all the time. In social activities, a humorous story, Little jokes allow you to move your lips, show your white teeth, and let people feel your "gentleman's humor". This will make you more confident. White teeth will further highlight the beauty of your personality and give people an "outstanding" feeling. , the temperament of "extraordinary grace". This character not only contains elements of elegant aristocratic temperament, but also keeps promises and is willing to help others; the exquisite dress and elegant behavior show respect for personality, the inheritance and development of traditional culture, and the pursuit and construction of quality of life.