The "Zirong Wudi" medicine produced at that time had already begun to be sold through multiple channels. It was not only sold by the self-opened "Zirong Pharmacy", but also the general distribution of Wanlaixiang Pharmacy in Mashikou, Kunming, and other Famous pharmacies such as Wuzhou Pharmacy, Latham Pharmacy, Chung Ying Pharmacy, Yongsheng Pharmacy, Aiguo Pharmacy, Gospel Pharmacy, Yuntai Xing Pharmacy, Tongji Pharmacy, etc. also sell it. "Zirong Pharmacy" became one of the few early pharmaceutical merchants in Yunnan. As the pharmaceutical business of Zirong Pharmacy gradually prospers, drug sales increase, and capital accumulation also increases year by year. In order to expand the scale of production, a few years later "Zirong Pharmacy" moved to No. 201 Guanghua Street, Kunming (next to the third archway of Zhengyi Road), a central area where businesses gather. There is a large and eye-catching "Zirong Pharmacy" sign with gold characters on a black background hanging above the pharmacy store. The "Zirong Wudi" ancestral series of medicines and advertising calligraphy and paintings are displayed on the counter inside the store. The production steps of the "Zirong Wudi" series of medicines, such as boiling pills, washing and drying medicinal materials, are arranged on the balcony on the fifth floor behind the pharmacy. Among the remaining 10 or so rooms in the pharmacy, some are used to store medicinal materials, packaging and finished products; some are used as production, processing, packaging and pharmaceutical rooms. During this period, the pharmaceutical preparation of Zirong Pharmacy had reached a certain scale of production.
"Zizirong Pharmacy" pays attention to quality in the production process and is strict with the materials used. All the formulas are made of high-quality authentic medicinal materials and have been strictly identified. If he encounters a special Chinese herbal medicine that is in short supply in the medicinal material market, Wang Zirong will personally take his nephew and nephew over the mountains and ridges to collect it, then process, screen, and formulate the medicine, never carelessly.
“Saving the world and saving people” is the consistent purpose of “Zirong Pharmacy”. Anyone who comes to seek medical treatment or buy medicine will be treated equally, regardless of whether he is rich or poor, and will never refuse medical treatment. Sometimes when encountering poor patients with acute fractures, Wang Zirong used ancestral bone-setting methods to reset their bones and gave them free Wudi ointment. After many rural patients were cured, they sent fresh vegetables and fruits grown at home to express their gratitude. Since liberation, the Wang family often receives fresh peaches and plums from the countryside. During the opening of Zirong Pharmacy, many banners presented by patients were hung on the wall, with inscriptions such as "Zirong Medicine Master, Miraculous Ointment", "Wonderful Hands for Rejuvenation", "Noble Medical Ethics", etc.
Wang Zirong, the sixth generation descendant of the Wang family, has made great achievements in inheriting and promoting ancestral medicine. His business ideas are also very advanced and he has brand awareness. As early as the Republic of China, he had begun to publish advertisements for the "Zirong Wudi" ancestral series of drugs in the "Republic of China Daily" and "Yunnan Daily" many times (see newspaper information for details) to conduct brand marketing and promote his products. The pharmaceutical sales market has expanded beyond Yunnan and rapidly expanded to Shanghai, Nanjing, Hankou, Chongqing, Chengdu, Guilin, Guiyang, Wuzhou, Nanning and other cities outside the province, and has been exported to Hong Kong for resale to Southeast Asian countries. Due to the unique curative effect of the medicine and its efficient management, the "Zirong Wudi" brand became famous far and wide. This period was the "heyday of Zirong Pharmacy". Zirong was not only unique in the practice of orthopedic treatment, but also made great achievements in theory. He followed Li Shizhen's example and traveled to the mountains and rivers of Yunnan, tasted herbal medicine for himself, and spent his whole life compiling "Supplementary Yunnan Materia Medica", which filled the gap in traditional Chinese medicine in Yunnan. Contribute to the traditional Chinese medicine of the motherland and leave valuable wealth.
After liberation, a public-private partnership was formed. Wang Zirong joined the Kunming Panlong District Chinese Herbal Medicine Joint Clinic and served as the team leader. He mainly focused on orthopedics and traumatology and practiced medicine using the invincible series of medicines inherited from his ancestors. Cure. Wang Zirong's wife Wang Xiaozhen and eldest son Wang Chang opened an orthopedic and traumatology clinic at No. 201 Guanghua Street, using the "Zirong Wudi" ancestral series of medicines to treat patients who came to seek medical treatment. In order to promote the traditional Chinese medicine of the motherland and inherit the time-honored Yunnan Zizirong ancestral pharmaceutical industry, the seventh generation of the Wang family, Wang Chang, the eldest son of Zirong and his children, expanded the original Zirong Clinic into Kunming Wudi Pharmaceutical Factory in 1993. "Zirong Wudi" ancestral series of drugs has been officially put into mass production. In order to protect the "Zirong Wudi" brand, Kunming Wudi Pharmaceutical Factory applied to the State Trademark Office in 1995 and 2003 to apply for the "Zirong Wudi" graphic trademark, a graphic trademark of Zirong's young and old avatars, ***Three brand trademarks are included. After obtaining the trademark certificate, these three trademarks will be used in the packaging and promotion of the four drugs in the "Zirong Wudi" series. The "Zirong Wudi" brand continues to be inherited, carried forward, developed and strengthened in the modern pharmaceutical stage.
Not long after the establishment of the factory, four varieties of external use Wudi ointment, Wudi Dan capsules, Wudi medicinal wine and Wudi analgesic liniment have been tested and tested by relevant national departments on pharmacology, toxicology, chronic toxicity and acute toxicity. , verified by clinical trials in six major hospitals, it was confirmed that the four drugs are safe, effective and have no toxic reactions. They have successfully passed the approval of the national medical and health department and obtained the national drug approval number. The health department has uniformly named them "Invincible Cream for External Use" and " "Wudi Dan Capsules", "Wudi Liquor" and "Wudi Pain Relief Liniment" were included in the "Drug Standards of the People's Republic of China and the Ministry of Health" in 1998. Among the four products of the Wudi series in 2000, three varieties, "Wudi Ointment for External Use", "Wudi Dan Capsules" and "Wudi Pain Relief Liniment", obtained national second-class protection and obtained the "National Traditional Chinese Medicine Protected Variety" certificate. Therefore, to date, the four drugs in the Zirong Wudi series are still exclusive to the country.
Entering the stage of large-scale production, after the four drugs were put on the market, Invincible was deeply loved by patients, especially middle-aged and elderly patients, and orthopedic and traumatology patients, due to its remarkable efficacy and wide range of indications. Yunnan Invincible Pharmaceuticals Co., Ltd. continues to receive calls and letters from patients and dealers from all over the country, as well as Southeast Asian countries, the United States, the United Kingdom and other places. We are pleased to see that a 70-year-old woman was able to get out of bed and walk after one month after her fracture was reduced and applied "External Invincible Ointment"; a patient suffered from costochondritis and after applying Invincible Ointment, his inflammation and pain were relieved. ; Several patients with breast hyperplasia have experienced significant curative effects after using Invincible medicines; Invincible Dan capsules have relieved the symptoms and pain of several patients with bone hyperplasia; a Chinese-American wrote two consecutive letters requesting to order Invincible products by mail; the dean of the British College of Oriental Medicine personally visited the door Visited, hoping to use the "Zirong Invincible" series of drugs in the hospital affiliated to the Medical College of Oriental Medicine, and to hire Wang Chang, the seventh generation descendant of the Wang family, and Wang Hui, the eighth generation descendant of the Wang family, as visiting professors at the Medical College of Oriental Medicine... The Prince Rong Invincible Series Medicines have gone through many vicissitudes of life and are now showing their splendor again.
"Zirong Wudi" was born in Jiangchuan, the medicine town of Yunnan, and had a significant impact on the early traditional medicine and pharmaceutical industry in Yunnan. Wang was good at the specialist treatment of bone injuries and ulcers, which was very important to the epidemic at that time. It has played a great role in the treatment of patients in border areas where miasma frequently occurs. The Invincible series can be said to be a rare good medicine.
The Wang clan, in the inheritance of their family's pharmaceutical and medical practice, advocates that "descendants of the clan, regardless of male or female, if they are willing to learn, teach, and succeed in learning." It advocates the inheritance culture of "keep the secret in the family, pass on the key points, and carry forward the people". Therefore, the Wang clan has a very popular culture of studying and practicing medicine. Today, headed by Wang Chang, the eldest son of Wang Zirong, there are several members of the Wang clan who practice medicine. Ten people.
Because it advocates the inheritance culture of "helping the world and saving people", it is quite different from the traditional ancestral secret recipe of "keeping it secret", so "Zirong Wudi" is also promoted and disseminated by Yunnan pharmaceutical companies in the form of advertisements. one of the pioneers. Since the late Qing Dynasty, it has spread widely and has a wide range of influence. During the Republic of China, newspapers such as "Republic of China Daily" and "Yunnan Daily" had a large number of advertisements for the Invincible series of drugs, and the sales scope of the drugs had expanded to Shanghai, Nanjing, Hankou, Chongqing, Chengdu, Guilin, Nanning, Guiyang, Hangzhou, Wuzhou, etc. In domestic port cities, some products are also exported to Hong Kong and resold to Southeast Asian countries.
When practicing medicine and selling medicine, the Wang clan adheres to the survival philosophy of "practicing medicine as a human being, the most important thing is to benefit others, and benefit others". They advocate that "patients do not distinguish between high and low, and seek treatment because of their illness. It is true to cure the illness." The moral concept advocates the service concept and professional spirit of "treating patients' physical and mental illnesses together". Therefore, although "Wang's Invincible" cures the disease with medicine and has a wide influence, the Wang family members have always maintained a simple and thrifty family governance style. Home concept.
In the process of teaching medicine and selling medicine, the Wang family advocates the "Three Associations" learning skills of "knowing doctors, teaching, and assisting" to their descendants, and advocates the attitude of "visiting, hands-on, and being close" to the profession. . The so-called "medical skills" means looking at, smelling, asking, and analyzing symptoms, which means the purpose must be clear; "knowing how to teach" means that the Wang family members can explain to their descendants how to practice medicine, explain the causes of illness to patients, and compile pathology. The teaching materials will clearly explain the principles of treatment; "huizhu" means guiding patients on how to cooperate with treatment. The so-called "closeness" means that one must be close to the patient, disease focus, and condition in person, and one cannot prescribe medicines just by listening to someone else's description of the condition; the so-called "hands-on" means that one must personally brew and test the sources of different medicinal materials, and even smell, identify, and use them in person. Taste; the so-called "getting close" is aimed at patients who are taking medicine, especially if the patient himself is not sure of the condition and must follow up personally.
For this reason, the "Zirong Wudi" medical culture is not only the culture passed down by a series of medicines, but more importantly, the Wang family inherits the "three meetings, three relatives" medical culture.
Drinking water and remembering the source, 8 generations of invincible descendants
The ancestor Wang Guangen, in 1381 (the 14th year of Hongwu in the Ming Dynasty) went out with the Muying infantry and cavalry army and settled in Yunnan. Wang Qi, the ancestor of medicine, worshiped Zhenren Yu as his teacher and treated people's diseases. He was called "Wudi Zhenren", and "Wudi" took shape. Wang Wanshen traveled all over the mountains and deep valleys of Yunnan to prepare "traditional medicine", "applicator" and "plaster", and an invincible series of medicines was initially formed. Wang Rugui (1879-1960) created "Wudi Ointment" and "Wudi Dan", and the Wudi product name was basically finalized. Wang Zirong (1899-1982) carried on the past and forged ahead with bold innovations, and the invincible brand was officially created.
1. The ancestor of the Wang family, named Wang Guangen, was a member of the Huan clan of Qinglianfang in the east gate of Yingtian Mansion in Nanjing. In 1381 (the fourteenth year of Hongwu in the Ming Dynasty), he went to Yunnan with Muying's infantry and cavalry army and settled in Jiangchuan (Huaning Ninghai), a medicine town in Yunnan. The ancestors of the Wang family have practiced Chinese herbal medicine for several generations and are well-known.
2. Wang Qi, the founder of Wang's Invincible series of medicines, worshiped Master Yu as his teacher, studied medicine and collected herbs, and was familiar with Chinese herbal medicine. Inherit the ancestral medicine from the ancestors, treat people's diseases, and pass it on to future generations. It has a wide influence in Jiangchuan, Huaning, Chengjiang, Yuxi and other places in Yunnan medicine town. "Wang's Invincible" was formed here, and the Wang family has also formed a family inheritance history of practicing medicine and pharmaceuticals.
3. Wang Wanshen, the son of Wang Qi, followed his father Wang Qi to climb mountains and ridges, collect herbs and study medicine since he was a child, and devoted his whole life to studying the medicine of the motherland - Chinese herbal medicine. He worked tirelessly to travel through the mountains and deep valleys in Jiangchuan, Huaning, Qujiang, Tonghai, Hexi, and Yuxi in Yunnan to collect specimens of Chinese herbal medicine. He was proficient in Chinese herbal medicine. He selected Chinese herbal medicine to prepare "trauma medicine", "applied medicine", Plasters" and external hemostatic drugs are specially used to treat bruises, rheumatism, numbness, malignant tumors, tumor wounds, muscle and bone pain, etc.
4. Wang Rugui, the son of Wang Wanshen, was from Jinjiazhuang Village, Dazhuang Township, Jiangchuan County (formerly Huaning), Yunnan Province, and later moved to Kunming. He was born in 1879 (the fifth year of the reign of Emperor Guangxu of the Qing Dynasty) and died in 1960 (the year of Gengzi). Under the influence of his father, Wang Wanshen, he loved to study medicine since he was a child. He not only inherited several medicines passed down by the Wang family, but also innovated and developed in practice, creating "Wudi Ointment" and "Wudi Ointment" prepared from dozens of Chinese herbal medicines. "Invincible Pill" and other various dosage forms of prescriptions and usage.
5. It is the sixth generation that Wang’s medicine has been passed down to Zizirong. Wang Zirong, also known as Wang Shufen (1899-1982), was the son of Wang Rugui and the founder of Zizirong Wudi series of pharmaceutical brands. In his youth, he was admitted to Kunming Provincial No. 1 Middle School. After graduation, he joined the army and entered the Yunnan Lecture Hall. After the Northern Expedition, he entered the Nanchang Officer Education Corps in Jiangxi and served as a captain's adjutant under Zhu De. After the August 1st Nanchang Uprising in 1927, the team was dispersed. The following year, Wang Zirong returned to Yunnan due to illness. Under the guidance of his father Wang Rugui, he boiled medicine to treat the disease. He devoted himself to research and continuously improved the pharmaceutical technology of the four ancestral Wang's Invincible series of medicines. According to their efficacy, the different dosage forms and different efficacy of the medicines in the ancestral secret recipe were given the trade names of "Wudi Ointment", "Wudi Dan", "Wudi Medicinal Wine", "Wudi Pain Relief Liniment", "Cough Relief Pill", etc. At the same time, the packaging was also improved, each product was accompanied by instructions, and the distribution trademark was refined. The instructions for use briefly explain the indications, functions, effects, administration methods, and precautions of various medicines. More importantly, the printed instructions began to use the portraits of Wang Rugui and Wang Zirong, and also printed the inscriptions "The elixir is wonderful" by Lu Yafu, mayor of Kunming and director of the Public Security Bureau, and Zhu De, head of the Nanchang Military Officers Education Corps, " The inscription is "It's amazingly effective and can help the world". Wang Rugui and Wang Zirong, father and son, carried out innovation and development on the basis of inheriting the Wang family's ancestral tradition and created the Zizirong Wudi series of pharmaceutical brands.
In 1929, Zirong and his son opened the "Zirong Pharmacy" at No. 26 Muxing Street, Kunming. They produced and sold the Invincible series of medicines in a front-store and back-factory manner, and also provided medical treatment and prescriptions for patients. Zirong Pharmacy became a member of Kunming New Pharmaceutical Business Association on August 15, 31st of the Republic of China.
After 1956, Wang Zirong participated in a traditional Chinese medicine training class (Wu Peiheng was the class teacher). After the expiration of the term, he served as the team leader of the Joint Chinese Herbal Medicine Clinic in Panlong District, Kunming City. Because of his hard work, serious responsibility for patients, and curing many patients of difficult diseases, he has been rated as an advanced worker by the District Health Bureau over the years.
Zirong followed Li Shizhen’s example and traveled to the mountains and rivers of Yunnan, tasted herbal medicine for himself, and spent his whole life compiling "Supplementary Yunnan Materia Medica", which filled the gap in traditional Chinese medicine in Yunnan and contributed to the traditional Chinese medicine of the motherland. Leave a valuable legacy.
In 1965, when Chairman Zhu De visited Kunming to inspect the work, he personally met with Wang Zirong. Wang Zirong sent two historical relics that had been preserved for thirty-seven years to Chairman Zhu De. One is the letter of appointment written by Zhu De to Wang Zirong when he was in the Nanchang Officer Education Corps; the other is the list of officers and assistants of the Nanchang Officer Education Corps. Chairman Zhu was very happy and spoke highly of this move. He said that he would hand over the cultural relic to the military museum for preservation and encouraged him to make greater contributions to the medicine of the motherland.
4. Wang Xiaozhen, the wife of Wang Zirong, holds a temporary certificate for practicing medical personnel in Kunming issued by the Kunming Municipal Health Bureau. After liberation, he and his eldest son Wang Chang opened an orthopedics clinic, using the invincible series of ancestral medicines made by Zirong Pharmacy to treat orthopedic patients.
5. Wang Chang, the son of Wang Zirong, graduated from a pharmacy school before liberation and participated in a senior pharmacist training class. He used to use Wang Zirong’s homemade medicine in an orthopedic clinic with his father Wang Zirong and his mother Wang Xiaozhen. The ancestral invincible series of medicines treat the pain of patients with orthopedic injuries. In 1993, he and his children founded Kunming Wudi Pharmaceutical Factory to produce the "Zirong Wudi" series of drugs on a large scale. In 1997, he was appointed as a visiting professor by the British College of Oriental Medicine.
6. Wang Hui, son of Wang Chang, graduated from Kunming Medical College majoring in clinical medicine. He has been to Shanghai and provincial and municipal hospitals for further studies many times. In the hospital, the titles are attending physician and department director. He resigned in 1993 and co-founded Kunming Wudi Pharmaceutical Factory with his father Wang Chang***. Now he takes over the management of the current Yunnan Wudi Pharmaceutical Co., Ltd. from his father Wang Chang and serves as the general manager. In 1997, he was appointed as a visiting professor by the British College of Oriental Medicine. He is currently the executive director of the Kunming Panlong District Entrepreneurs Association and the Kunming Panlong District Entrepreneurs Association; the vice president of the Kunming Time-honored Enterprises Association; and the executive director of the Kunming Medical Association.