Company name: Yunnan Dianhong Group Co., Ltd. (referred to as Dianhong Group)

Foreign name: Yunnan Dianhong Group Co., Ltd

Kunming headquarters location ：Yunnan Copper Science and Technology Park, No. 625 Second Ring West Road, High-tech Zone, Kunming City, Yunnan Province, China

Fengqing Headquarters: No. 27, Xiaobeimen, Fengqing County, Lincang City, Yunnan Province, China

Date of establishment of the group: March 1939

Business scope: Tea, agriculture, forestry and poverty alleviation projects Fixed assets of the group: 673 million yuan

Number of employees: 526

Chairman and President of the Group: Wang Tianquan

The Group’s existing tea garden area: 30,700 acres (of which 20,000 acres have passed the Swiss IMO international organic tea certification)

Annual production Processing scale: 15,000 tons

Group honors: National Quality Silver Award, Chinese Famous Tea, National Foreign Affairs Gift Tea, "Chinese Tea Brand", "Yunnan Province Famous Trademark" Wang Tianquan, a native of Guangxi Zhuang Autonomous Region, 1982 Graduated from the Engineering College of Guangxi University in 2011, majoring in mechanical manufacturing. He is currently the chairman and president of Fengtang Group, Dianhong Group, and Yunnan Sunshine Sugar Co., Ltd., and concurrently serves as the executive director of the China Sugar Association, a visiting professor of Guangxi University, and the executive director of the Guangxi Systems Engineering Society. , director of the Guangxi Sugar Refining Committee, member of the Standing Committee of the CPPCC Lincang City Committee, executive member of the Lincang City Federation of Industry and Commerce Executive Committee, member of the Standing Committee of the CPPCC Yun County Committee and CPPCC Fengqing County Committee, and vice president of the Yun County Federation of Industry and Commerce.

Mr. Wang Tianquan has been awarded "One Hundred Outstanding Industrial Entrepreneurs in Yunnan Province", "Excellent Builder of Socialism with Chinese Characteristics in Yunnan Province", "Star of Entrepreneurship of Non-Public Enterprises in Yunnan Province", and "Excellent Member of the CPPCC" and other honors, and is the first Chinese entrepreneur to be awarded the honor of "Ambassador of Love" by the China Disabled Persons' Federation. Founded in March 1939, its predecessor was the "Shunning Experimental Tea Factory" founded in 1939 by Mr. Feng Shaoqiu, a famous contemporary Chinese tea expert. In 1954, it was changed to "Yunnan Province Fengqing Tea Factory" along with the county name. Since the 1940s, the famous "Dianhong" tea produced has been exported to Britain, the United States and other countries. After the founding of the People's Republic of China, it has been a designated manufacturer of black tea for export by the country. The series of Dianhong products it produces have made positive contributions to the country's export earnings and economic development. Among them, "Dianhong Super Gongfu Tea" has been recognized by the country since 1958. The Ministry of Foreign Affairs designated it as a foreign affairs ceremony tea for receiving foreign guests.

At present, the group has 30,700 acres of tea gardens in its own base (20,000 acres of which have passed the Swiss IMO international organic tea certification), more than 80 primary tea manufacturing plants, 4 main production lines, and 4 CTC black broken tea production lines. There is a Tea Science Research Institute (with the most complete tea germplasm resources in the country), with an annual production and processing scale of 5,000 tons (the production scale will reach 15,000 tons after the overall relocation is completed in 2011). The products are mainly Dianhong Gongfu tea and Dianhong broken tea (including CTC broken tea), and include more than 130 varieties in eight categories, including Pu'er tea, pressed tea, green tea, jasmine tea, tea bags, and instant tea.

Feng Brand Dian black tea, created in 1939, is a well-known brand with a history of 70 years. It has won the honorary title of National Quality Silver Award, Chinese Famous Tea, National Foreign Affairs Ceremony Tea and other honorary titles. Rated as "Famous Trademark of Yunnan Province" and "Famous Tea Brand of China".

"Feng Brand" Pu'er tea and pressed tea have won the gold medal at the Guangzhou International Tea Culture Festival and the title of "Tea King" at the first Pu'er Tea Expo in Yunnan Province.

“Prince Crown Brand” green tea has won the honors of “Yunnan Province Consumer Favorite Product” and “Yunnan Province Famous Trademark” for three consecutive years.

In 1986, He Zhiqiang, the then governor of Yunnan Province, presented the company's "Dianhong Special Grade Gongfu Tea" as a national gift to Queen Elizabeth II of the United Kingdom who was visiting Kunming.

In 2009, the company's "Classic 58" and "Dianhong Golden Melody" black teas won the first prize in the 8th "China Tea Cup" National Famous Tea Competition.

In August 2010, the "Feng Brand Maojian" black tea produced by the company won the first prize in the first "National Drink Cup" national tea competition organized by the China Tea Society.

Dianhong Group is a national leading enterprise for poverty alleviation and a provincial key leading enterprise in agricultural industrialization operation in Yunnan Province. It has been ranked among the top 100 enterprises in the national tea industry for four consecutive years.

With existing assets of 413 million yuan and 526 employees, it is the country's largest private joint-stock tea enterprise integrating planting, production, processing, scientific research and sales. After years of development, Dianhong Group was restructured with the approval of the Yunnan Provincial People's Government in December 1996 and established Yunnan Dianhong Group Co., Ltd.; in 2001 and 2003, with the approval of the Fengqing County People's Government, it carried out two shareholding reforms. . However, although many reforms have achieved certain results, the development of enterprises has been relatively slow due to incomplete reforms of systems and mechanisms. As of September 2006, the asset-liability ratio was as high as 81%.

In order to seek new development, on October 15, 2006, according to the Fengqing County Party Committee and Government’s plan to “strengthen and expand the two key enterprises of Fengqing tea and sugar, integrate resources and achieve the goal of becoming a leading enterprise” In line with the requirements of jointly promoting the agricultural industrialization and new industrialization process in Fengqing County and promoting the sustained and rapid economic development of the county, in accordance with the principle of "government-led, enterprise-based, strong alliance, and independent development", Dianhong Group Signed a cooperation agreement with Fengqing Sugar Group. Fengtang Group invested in the acquisition of 66.84% of the shares of Dianhong Group and carried out holding operations. It solved the employee resettlement costs in one go and embarked on the road of strong alliances with leading local enterprises in key industries. The successful realization of comprehensive innovation in the operating mechanism has opened a new page in the development of Dianhong Group. This is a relatively thorough reform measure taken by the company following the two state-owned enterprise reforms in 1996 and 2003.

After the marriage between Dianhong Group and Fengqing Sugar Group, Dianhong and Fengtang have complemented each other in terms of brand advantages and financial guarantees, forming the advantage of operating as a team and jointly exploring the market. By introducing a new management model for modern enterprises, we are committed to building a corporate culture of "learning culture, integrity culture, performance culture, and win-win culture", establishing and improving an incentive culture that distinguishes black and white, and advocating the principles of "caring for employees, caring for customers, caring for customers, and caring for customers." With the corporate core values ??of "Society" as the core, corporate execution has been comprehensively improved, and operating performance has increased year by year. Among the tea raw materials purchased by Dianhong Group every year, the group's own raw materials account for only 25%, while raw materials purchased from the public account for as much as 75%. The company has effectively played a leading role as a leading enterprise in agricultural industrialization.