Legal analysis: Administrative approach 1. For infringement of the exclusive right to use a registered trademark, the infringed party can complain to the industrial and commercial administration authorities at or above the county level and request the industrial and commercial administrative authorities to investigate and deal with the infringement case. 2. The industrial and commercial administration authorities shall administratively handle infringement cases that have not yet constituted a crime, and transfer infringement cases that are suspected of constituting a crime to the judicial authorities to investigate the criminal liability of the infringers. 3. If the party concerned is dissatisfied with the decision of the industrial and commercial administrative agency, he may file a lawsuit in the People's Court within 15 days after receiving the notice. If neither prosecution nor performance is performed upon expiration of the time limit, the relevant industrial and commercial administrative authorities shall apply to the People's Court for compulsory enforcement. Judicial channels 1. For infringement of the exclusive rights of registered trademarks, the infringed party can also directly file a lawsuit in the People's Court. 2. The people's court shall protect the legitimate rights and interests of the trademark owner through trial procedures.

Legal basis: According to Article 60 of the "Trademark Law": If there is any infringement of the exclusive right to register a trademark as listed in Article 57 of this Law, and a dispute arises, it shall be resolved by negotiation between the parties; if no If they are willing to negotiate or if negotiation fails, the trademark registrant or interested party may bring a lawsuit to the People's Court or request the industrial and commercial administration department to handle the matter. When the administrative department for industry and commerce determines that the infringement is established, it shall order it to immediately stop the infringement, confiscate and destroy the infringing goods and tools mainly used to manufacture infringing goods and counterfeit registered trademarks. If the illegal business turnover exceeds 50,000 yuan, it may be punished. A fine of not more than five times the illegal business volume may be imposed. If there is no illegal business volume or the illegal business volume is less than 50,000 yuan, a fine of not more than 250,000 yuan may be imposed. Those who commit more than two trademark infringements within five years or have other serious circumstances shall be severely punished. If a person sells goods that are not known to infringe the exclusive rights of a registered trademark and can prove that he obtained the goods legally and explained the supplier, the industrial and commercial administration department will order him to stop selling them.