2. Different categories: trademarks belong to the legal category and brands belong to the market concept. Trademarks are more about how to legally apply for and use publicity, while brands help to better sell and build customer loyalty.
3. Different ownership: the trademark is in the hands of the enterprise, and the brand is in the hearts of customers. Trademark ownership belongs to the enterprise, and the brand is in the minds of consumers.
4. Different legal protection: trademarks can be protected by law, while brands that have not obtained trademark rights through registration are not protected by law.
In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness. Brand building is long-term.
In a narrow sense, "brand" is a kind of "standard" or "rule" with both internal and external characteristics. It is the general name of an identification system that makes it unique, valuable, long-term and cognitive by standardizing the concept, behavior, vision and hearing. This system is also called CIS (Enterprise Identification System).
Trademark is a special legal term. A brand or a part of a brand is called a "trademark" after it is registered by the relevant government departments according to law. Trademarks are protected by law, and registrants enjoy exclusive rights.
The difference between a trademark and a brand is: 1 Trademark is a legal concept and is protected by trademark law. Once registered, the obligee enjoys the exclusive right to use the trademark. Brand is an economic concept.
2. For enterprises, there are usually only a few brands, but trademarks can choose to register a series of trademarks.
3, the role of the trademark is to connect the goods and enterprises, and play a role in identification. Brand is related to the overall image of the enterprise, but the relationship between trademark and brand is also very close. Enterprises usually register brands as one of a series of trademarks. In fact, it also proves that registering a brand as a trademark and protecting it with trademark law is the most convenient, effective and powerful way to protect the goodwill of enterprises.