Individuals cannot open online stores on Tmall. Tmall only accepts legally registered corporate users who can provide all relevant documents required for Tmall. Individual industrial and commercial households and non-mainland Chinese companies are not accepted.

Chapter 5 of "Tmall Entry Standards"? Entry restrictions:

Article 11? Tmall temporarily does not accept applications from individual industrial and commercial households, nor does it accept applications from non-Chinese Application for settlement by mainland enterprises.

Article 12? Tmall temporarily does not accept applications from brands that have not obtained a trademark registration certificate or trademark acceptance notice (except for imported goods in some categories), nor does it accept purely graphic trademarks. Apply.

Extended information:

Tmall store types and related requirements

1. Flagship store: a brand with its own brand or exclusively authorized by the trademark owner Settled in a store opened on Tmall. It is divided into the following types:

1. A flagship store that operates one brand;

2. A flagship store that operates multiple brands and each brand is owned by the same actual controller;

3. Flagship stores opened under service trademarks and operating multiple brands (hereinafter referred to as "store-type flagship stores").

2. Specialty stores: Stores opened on Tmall with brands that are generally authorized by the trademark owner. It is divided into the following types:

1. A specialty store that operates one brand;

2. A specialty store that operates multiple brands and each brand is owned by the same actual controller.

The authorization document issued by the trademark owner shall not have geographical restrictions (except for certain categories), and the authorization period shall not be less than six months.

3. Specialized stores: stores operating two or more brands under the same Tmall operating category.

Tmall Merchant-Merchant Settlement

Tmall Rules-Tmall Settlement Standard