With the improvement of people's living standards, the requirements for brands are getting higher and higher, and brand products have begun to enter every household. So how to design and decorate beauty salons? It will attract more customers. The environment is one of the important factors that attract consumers, and this is the key point. Reasonable decoration design will bring more customers to the store. So how to decorate and design a beauty shop? What should I pay attention to?
For a long time, beauty salon operators have invested too much attention and money in the hardware configuration of beauty salons, but have ignored the first impression consumers have after entering the beauty salon - beauty salon decoration. In today's increasingly fierce competition in beauty salons, the environment of the beauty salon will play a great role in attracting consumers.
According to statistics from authoritative organizations, 85% of customers value the environment of the beauty salon they go to the most, so professional beauty salon decoration will help you win at the starting line. This kind of company that specializes in beauty salon decoration is different from ordinary decoration companies. They are like roundworms in the stomach of beauty salons. Because they have been engaged in beauty salon decoration design and have been studying the development trends of beauty salons, they know which functional layout is better. The service process of a beauty salon that is suitable for you, knowing which style and color can help you attract more customers, knowing how to match soft furnishings to keep your beauty salon always new, and knowing how to decorate to cater to the development trend of beauty salons. Only professional It is the kingly way and the last word for development. You must learn to look at several aspects:
1. Signboards. Signboards are the "face" that directly reflects the image of the store and are billboards that highlight the store's operation and culture. . Pay attention to color matching, generally using dark colors as the main body for the purpose of attracting attention. For people looking for a beauty salon and passers-by, the signboard is an indispensable and important content. It is the first step to get in touch with your customers. A signboard is a mark used to identify a store and attract business. A good signboard has a high degree of generalization of the business content of a beauty salon, has strong artistic appeal, is very important in visual stimulation and psychological impact on consumers, and can Strengthen memory and promote communication. In order to be eye-catching, the signboard should have neon lights (luminous fonts) or good lighting equipment, and a unique trademark or business name printed on it. Although making a signboard is a big investment, a well-made signboard can last a long time. life. Never save money on signboards, an excellent signboard can bring you unlimited customers.
2. Indoor store advertising Indoor store advertising is undoubtedly closer to consumers in time and space than other forms of advertising, so it has the greatest and most direct impact on customers' consumption behavior. According to survey statistics, about 3/4 of consumer behavior is determined at the consumption place. In other words, the consumer behavior of most customers is largely affected by the consumer environment and atmosphere. In view of this, the design of indoor store advertising should attach great importance to displaying the quality of goods and the attentiveness of services, and deliberately create a warm atmosphere through modern audio and video technology, so as to better arouse consumers' consumption awareness and encourage guests to produce consumption behaviors. .
3. Decoration pattern Before decorating the beauty salon, the operator must have an overall plan and ideas for the decoration. Each beauty salon must determine a theme when decorating it, and this theme first depends on the positioning of the beauty salon by the beauty salon operator. This requires beauty salon operators to have a preliminary understanding of their own beauty salon's main consumer groups, which is of course closely related to their own economic strength. The decoration design of a beauty salon cannot be divorced from modern sentiments and feelings of nature. There is no sense of doing beauty treatments in a simple room. However, we cannot renovate the beauty salon every month, so we should work on the space. Design a movable decorative picture frame between the screen and partition of the beauty salon, and give the beauty salon customers a sense of novelty by changing the pictures. Design some light boxes on the ceiling to promote beauty knowledge; design an exquisite decorative stand in front of the mirror, where the decorations can be changed at any time to add brilliance to small embellishments.
4. In-store color tone. Different light sources have different color projections. For example, incandescent lamps tend to emit red light, fluorescent lamps tend to emit blue light, and even daylight will change colors.
Different colors can give people different feelings. Generally speaking, reddish or yellow colors give people a warm feeling, blue or green colors give people a cold feeling, and white, gray and black colors give people a warm feeling. It feels more average. The color tone inside the beauty salon is generally hazy but visible, which can make customers feel stable, comfortable and comfortable, and stimulate customer consumption to the greatest extent, because in a bright environment, customers will generally consume rationally. 5. Product display showcases Product display showcases should be placed on the right side of the entrance. Light colors are the main body, and high-end ones are better. Human vision is 45 degrees, and the products on display are the easiest for you to sell and take away. Change the products frequently. Avoid direct sunlight to prevent product failure and deterioration. Displaying high-end and brand-name products will enhance the store's quality. Carry out takeout promotion, and takeout promotion will increase your turnover by 21 (total turnover). You should pay attention to the development of this area. The display window is a comprehensive art form that uses commodities as the main body, sets off the background, and cooperates with various artistic effects to introduce and promote the commodities. A display window with a bright theme, unique style and coordinated colors can improve the overall image of the beauty salon.
6. Reception area. The reception area is the place where the beauty salon has the most frequent contact with customers. It should be focused on convenience and is usually located in the left area or in the center after entering the door. It should try to occupy a larger space in the business store. Reception area equipment includes chairs and tables for the receptionist, as well as comfortable chairs for customers to sit on. The reception area table should be equipped with a telephone, a registration form, a computer and a cash register. Clothes hangers and umbrella stands should be placed near the door. There should also be facilities for serving drinks in the reception area to make customers feel at home. The display of products, posters, etc. should also be displayed in the reception area. The color of the display racks should be light-colored, and the lighting should be soft to avoid direct exposure to strong light, which may cause product deterioration.
7. Operation area The operation area generally occupies three-quarters or two-thirds of the entire store area. It is a place that directly serves customers. It is required to be loose, clean, and comfortable. Taking into account customer convenience and smooth flow. The music must be played in a medium bass tone, preferably elegant classical music. The mirrors should be bright, the chairs and beds should be exquisite, the shapes should be unique, and the colors should be uniform. As far as beauty salons are concerned, the operating area should be kept clean, the equipment is neat and complete, the interior is quiet and has good privacy, and the space should be able to accommodate one customer, one beautician and the required equipment and materials without being crowded. , mostly use rectangular rooms. The control area should be stable, comfortable and professional, and should create a soothing atmosphere so that guests can feel completely relaxed. In addition, the control area should have enough power to drive various instruments and equipment, supply hot and cold water at any time, and maintain appropriate temperature and ventilation.
8. As a place where the grains are reincarnated, the bathroom was often not given much attention in the early decoration of hair salons or beauty salons. This is also related to some low-quality customers or employees. They make a mess even when cleaning frequently. However, the cleanliness and hygiene of the restroom can definitely reflect the grade and service of the hair salon or beauty salon. It is also a direct reflection of the image of the hair salon or beauty salon and the quality of the operator. This should be taken into consideration when decorating and choose easy-to-clean toilets. products, reducing the difficulty of cleaning and laying a solid foundation for ensuring the hygiene of beauty salons. Because of its high utilization rate, the bathroom will leave a deep impression on customers. You must treat it as equally as you value the sign and design it carefully. Focus on luxury. The more luxurious it is, the better it will leave a good impression on customers. In each bathroom, some of the store's philosophy, enthusiastic service requirements, and even some jokes, humorous stories, and promotion and discount policies are often displayed. 9. Store Manager’s Office: The store manager’s office handles daily work, receives external department staff, friends, and negotiates business with new and old customers. The decoration shows a sense of seriousness, cleanliness, and generosity. The wall should be hung with corporate goals and development plans, employee codes, store managers, financial responsibility systems, enthusiastic service requirements, reward and punishment systems, corporate philosophy and employee commission schedules and other relevant rules and regulations.
10. Scientific wiring scheme The points mentioned above can all be seen on the surface, but as the basic work of beauty salon decoration, beauty salon wiring will directly determine whether the wiring is reasonable. It will affect the efficiency and safety issues in the future operation of the beauty salon. When initially planning the wiring scheme for a hair salon or beauty salon, both aesthetics and practicality must be taken into consideration. It must conform to the overall decoration style of the hair salon or beauty salon and be consistent with the architectural pattern of the hair salon or beauty salon. Practicality means that the solution must be simple and feasible, while being as practical as possible. Save costs. In addition, according to the operating characteristics of the hair salon or beauty salon, safety must also be taken into consideration. The wiring must not be messy and become a fire hazard; stability, the hair salon or beauty salon is a business place, and every wire is stable Whether it is directly related to the income of the hair salon or beauty salon, you must not use poor quality wires indiscriminately.
At the same time, the scale of a hair salon or beauty salon is likely to gradually expand as time goes by. Adding equipment or adding work areas will increase the use of power supply, which requires the hair salon or beauty salon to formulate a wiring plan. With a certain degree of scalability and a development plan in advance, expansion can be implemented more easily in the future.
Everyone’s preference is different, and the design will be different. Some time ago I went to a friend’s house and saw that it was pretty good. The sign directly reflects the “face” of the store’s image, which is prominent. A billboard advertising the store's operations and culture. Pay attention to color matching, generally using dark colors as the main body for the purpose of attracting attention. Using this kind of recruitment will attract more customers, so it is a good choice.