Lyu is a cosmetics industry trademark applied for registration by Amorepacific Group Co., Ltd. on June 24, 2008; Park Shin Hye was invited as the "Lyu" brand spokesperson. In 2018, Yang Zi was announced as the brand's new spokesperson

Lyu, a high-end Korean herbal shampoo and hair care brand, pronounced Ryo in South Korea, was founded in 2008 and ranks first among all Korean hair care brands in terms of sales. It is recognized and respected by many consumers. [5] Lu Ryo means the beautiful rhythm that flows in a balanced manner in the body. Selecting ginseng essence and Korean natural local raw materials, inheriting the concept of "Korean medicine", and integrating it with Amorepacific's unique modern science and technology to achieve the best balance of the scalp, give vitality to the hair roots, create rich and shiny hair, and deliver High-end luxury brand value.

Since its launch in 2009, Ryo has further improved its quality through two rounds of upgrades[3]. Ryo has fully entered the Chinese market in 2015, with official flagship stores on Tmall and Jumei Youpin. There are sales, and Lu will also be fully launched in offline stores such as Watsons, Mannings, Walmart, China Resources Suguo, and New Century.

Nourish and strengthen hair, intensive radiance and toughness series, Zhenshen Bao Condensation and Rejuvenation Series, radiant hair care dyeing and perm repair series, Shuying, refreshing, soothing and anti-dandruff series, flower source nourishing series, flower source moisturizing series .