In the application of clothing advertising and marketing, the main visual elements in the design can be applied freely with malleability to achieve serialization and uniformity, thus greatly reducing the cost of marketing and publicity, so that every marketing activity of the product is unified during the launch process. image to achieve the cumulative effect of publicity. Setting up unified outdoor advertising paintings in eye-catching locations in clothing cities, shopping malls, wholesale markets, etc. can effectively increase brand awareness, establish the brand's image, and also demonstrate the good strength of the company. Moreover, outdoor advertising paintings can preemptively allow customers to understand and maintain a certain impression of the product and brand before coming into contact with the product, which makes it easier for customers to enhance their memory and favorability of the brand among many clothing brands. Generally, outdoor advertising requires bright and eye-catching colors that can attract people's attention, highlight the brand LOGO, and the main image is infectious and can leave a deep impression on people in a short period of time. In modern society, customers' vision is occupied by too many brands. Usually customers can only remember a limited number of brands, and they can only remember a limited number of elements of a specific brand. Therefore, it is even more necessary for our terminal advertising performance to form a unified overall style. The color and content of the display should be as unified as possible to form a repeated visual impact, thereby generating memory, causing mutual correlation, and freezing the brand impression. The strategic foundation of clothing brands—updating concepts