After being rejected by Tmall many times, you must first determine whether the brand has been blocked by Tmall. It is actually a mistake to continue applying after failure. You need to carefully analyze what went wrong. If a brand fails to get approved for the first time, it can still apply again, but do not submit the application casually the second time, because if it fails the second time, it will have to wait 90 days before reapplying. Therefore, before entering Tmall for the second time, you must carefully analyze the reasons for rejection to see if there is any wrong step or qualification problem, and then modify it according to the problem before submitting the application. If you fail to transfer the ownership three times, you will no longer be able to settle in. You will need to change the company and trademark to settle in.

The reasons for the failure of applying for Tmall to settle in Tmall may be as follows:

1. Tmall Duplicate store names

Tmall has very high requirements for stores such as "flagship stores" and "official flagship stores" and is very resistant to duplicate names. For example, if the trademark you registered already has a flagship store on Tmall, even if the goods you sell are not of the same type, the Tmall flagship store you registered first will be the main one, and you can no longer use your own brand to open a store.

2. The trademark imitates the brand or causes ambiguity

“My trademark is very similar to a big brand, so I can use this reputation to make consumers aware of it.” This is a common misunderstanding among many customers. In fact, this method can be registered with a legal trademark. It may be useful in physical stores, but its use in Tmall stores is strictly prohibited.

3. Incomplete information

Different industries have different requirements to enter the mall. Domestic and import requirements are different, and the materials submitted are also different. Some require quality inspection reports, while others require 3C, due to different product categories. Therefore, merchants must ensure that the information submitted is comprehensive and the data is complete before settling in.

4. Trademark transfer

Some of our own customers have purchased the trademark from other people for some other reasons. This is feasible, but it should be noted that if the trademark If it is transferred at the Trademark Office, it will not be processed by Tmall. In this case, it can only wait until it sees the data when it took over the transfer, which will take about 2-3 months.

5. Company qualification issues

Tmall is becoming more and more demanding, and its requirements for companies are getting higher and higher. For example, some have certain requirements for a company’s registered capital, while others require the company’s tax status to be a general taxpayer. PS: When we pay attention to the company's registered capital, we should understand whether it is paid-in capital or registered capital.