First of all, in terms of risks:

Registered trademarks: According to the China Trademark Network, the official website of the State Trademark Office, the total number of domestic trademark applications in 2005 was: 593,382, and The actual number of registered trademarks approved was: 218,731, with a success rate of only about 37%. Although the official website of the State Trademark Office "China Trademark Network" has made the trademark query system public, there is still a query blind period of 4-5 months. At the same time, there is a certain similarity between trademarks, so the risk of registering a trademark is relatively high.

Trademark transfer: The risk is very low. The transferred trademark itself is a registered trademark that has been approved by the State Trademark Office and has been recognized by the State Trademark Office, so there is no possibility of the State Trademark Office rejecting the trademark due to similarity. . To transfer a trademark, both parties only need to file it with the National Trademark Office through an agency, and the transferee can obtain the trademark registration certificate and own the trademark.

It can be seen that trademark transfer greatly improves the success rate, reduces risks to a minimum, and enables companies to quickly enter the branding process.

Advantages of trademark transfer:

Time comparison

Transfer of trademark: about 6-10 months

It can be seen from this that the transfer of trademark It can save time and cost (increased by 2 times). In this society where time is money and business opportunities, purchasing trademarks has an absolute time advantage for enterprises.

Registered trademark: 1 year (Trademark Review Efficiency Table) (Note: The China Trademark Office has not made clear regulations on the time for trademark registration. The efficiency of trademark registration is directly related to the number of domestic trademark applications. Generally, for 1 year)

Trademark value and meaning compared to registered trademarks: According to the latest statistical information released by Xinhua News Agency, the total number of Chinese characters has exceeded 80,000, but there are only about 3,500 commonly used characters. It can be seen that they can be combined into There are not many phrases that have names and meanings. According to statistics from the China Trademark Administration at the end of November 2005, the number of registered trademarks in China has reached 2.4714 million, and basically all the better Chinese character combinations have been registered. It is very difficult for companies to apply for a trademark with a good name. Most companies settle for a compromise and register a trademark that cannot highlight the characteristics of the company itself and its products. If the company eventually encounters obstacles in promoting the brand due to the trademark name, it will seriously affect the future development of the company.

Transfer of trademarks: According to statistics, there are currently about 300,000 trademarks that are idle due to the transfer of the original registrant's business or various other factors. They can generally indirectly or directly represent product characteristics and are easy to promote. It can be seen from this that it is already very difficult to register a trademark with a certain meaning and that is easy to remember. When purchasing a trademark, you can choose a trademark that is more in line with your own business and has its own business meaning.