1. Highlight the highlights: the title should highlight the highlights of the article, attract readers' attention and make readers want to know more about the content. For example, use expressions such as "exclusive disclosure" and "ultimate guide". 2. Short and powerful: the title should be concise and powerful, with no more than 20 words. Too long a title is not only bad for communication, but also easy for readers to get bored. 3. Be specific and clear: the title should clearly express the content of the article, not vague, so that readers can see at a glance. Avoid using function words or abstract words. 4. Fascinating: The title should arouse readers' interest and curiosity, and make them want to know what the ending or viewpoint of this story is. 5. infectivity: a good title can cause readers to buzz or vibrate emotionally, which will lead to buzz and emotional recognition. 6.SEO optimization: rational use of keywords can improve the exposure of articles and let more people see your content. Therefore, some keywords can be appropriately added to the title. 7. Don't over-package: Although the title should have attractive effect, over-packaging can easily arouse readers' disgust. Therefore, it is necessary to avoid excessive exaggeration and unfounded packaging of the content.