We often say that a good design must have a good explanation, especially for the "concentrated" design art-trademark logo, its "explanation" is more important. A good explanation should not only accurately and concisely reflect the intention and significance of the designer and his works, but also be fluent and brilliant in writing. With the introduction of dozens or hundreds of words, customers and readers can quickly understand the emblem and produce * * * sounds, so vocabulary plays a decisive role in the interpretation of words. The interpretation of enterprise trademark usually has its own vocabulary, involving enterprise concept, industry characteristics, design terms, aesthetics, auspicious terms and so on. If you use these words organically or analogously, you won't worry about not writing a good definition.