Well-known trademarks can be protected more than ordinary trademarks after being recognized. Identifying well-known trademarks is a legal protection means to solve trademark infringement disputes, and the principle of "case identification" and passive protection is adopted. If a product that has obtained a well-known trademark encounters an infringement dispute, it may take the well-known trademark as a protected record and submit it to the Trademark Office of the State Administration for Industry and Commerce for arbitration.
Article 13 of the Trademark Law of People's Republic of China (PRC) stipulates that a trademark applied for registration on the same or similar goods is a well-known trademark copied, imitated or translated by others and not registered in China. If it is easy to cause confusion, it shall not be registered and its use shall be prohibited.
Where a trademark applied for registration on different or dissimilar goods is a well-known trademark registered by others in China, misleading the public and possibly harming the interests of the registrant of the well-known trademark, it shall not be registered and its use shall be prohibited.
Paragraph 2 of Article 4 1 of the Trademark Law of People's Republic of China (PRC) stipulates that when the owner of a well-known trademark registered in bad faith requests the Trademark Review and Adjudication Board to decide to cancel the registered trademark that caused him losses, it is not limited by the five-year period of this paragraph.
Article 13 of the Provisions on the Recognition and Protection of Well-known Trademarks issued by the State Administration for Industry and Commerce stipulates that if a party thinks that another person has registered his well-known trademark as an enterprise name, it may deceive the public or cause misunderstanding to the public, he may apply to the enterprise name registration authority for cancellation of the enterprise name registration, and the enterprise name registration authority shall handle it in accordance with the Provisions on the Administration of Enterprise Name Registration.
Article 14 of the Provisions of the State Administration for Industry and Commerce on the Recognition and Protection of Well-known Trademarks stipulates that industrial and commercial administrative departments at all levels should strengthen the protection of well-known trademarks, and cases suspected of counterfeiting trademarks should be promptly transferred to relevant departments.
Article 2 of the Supreme People's Court's Interpretation on Several Issues Concerning the Application of Law in the Trial of Trademark Civil Disputes stipulates that: in accordance with the provisions of Article 13, paragraph 1 of the Trademark Law, if a well-known trademark or its main part is copied, imitated or translated and used as a trademark on the same or similar goods, which is likely to cause confusion, it shall bear the civil legal responsibility to stop the infringement.