"I am 87 years old this year. I really didn't expect to come to Beijing to receive the award. " Liao Xiuying, who speaks Hakka, is full of excitement.

What Liao Xiuying said about "receiving the prize" was June 10 and 16, one year ago. She received the "National Poverty Alleviation and Endeavour Award" at the Beijing Convention Center. At that time, no one in the audience thought that this old man turned out to be.

An ordinary peasant woman from a remote and poor mountainous area in southern Jiangxi. 84-year-old Liao Xiuying registered her salted duck eggs as an e-commerce brand and sold them to the whole country, and set up cooperatives to lead a large number of poor households out of poverty and become rich.

Grandma Liao's Fenggang Village, Rentian Town, Ruijin City, Jiangxi Province, is a beautiful mountain village with rich products, rich in lotus seeds and egg ducks. However, due to their remoteness, the villagers have been guarding good resources for a long time, but they live a poor life. There are more than 100 poor households in the village.

"In the past, some salted duck eggs were used to improve the food at home, and the other part was exchanged for money to subsidize the family." The old man said. Because of the inconvenient transportation, Grandma Liao can only go to the village to carry baskets and sell the price of salted duck eggs.

Always low. This situation changed quietly at the end of 20 14. At the end of this year, Jiangxi Post promoted e-commerce into rural work, focusing on returning agricultural products of poor households to the city and helping poor households to turn their agricultural products into agricultural products through e-commerce.

The product has been sold, so get a good price. The staff of Ruijin Post found Grandma Liao, a well-equipped website with decoration, product design and packaging, online promotion and marketing training.

"Mail Tesco" website settled in Grandma Liao's house.

The ancient manual pickling method and unique taste, "Grandma Liao's salted duck eggs" once packaged online, quickly caught fire. From the original monthly sales of hundreds to thousands, at most, it sold more than 4,000 a day; The price has also risen from 1 yuan to 4 yuan, which is still in short supply.

At grandma Liao's house, the reporter saw several aunts busy, some washed duck eggs, and some wrapped duck eggs in special mud. Grandma Liao is busy pickling salted duck eggs as usual. "I started at the age of 16.

Salted duck eggs were sold. At that time, we had to walk to the market town 3 kilometers away to sell them. Unexpectedly, now the internet can sell my salted duck eggs all over the country, and they are still selling so well and at such a high price. "Grandma liao, nice to meet you.

Go ahead.

Today, "Grandma Liao Salted Duck Eggs" has registered its trademark and become a well-known brand in China. Online shopping is in full swing, and offline sales are endless. "Grandma Liao's salted duck eggs" are well-known, which makes the local duck eggs in the mountains become the "golden eggs" sold nationwide.

Quality has been guaranteed, channels have been opened, sales have gone up, and problems have come. Due to the limited supply of local duck eggs and the long curing time, "Grandma Liao salted duck eggs" are often out of stock. This can't help but make grandma Liao anxious.

There are many duck farmers in Fenggang village, but the scale is not large. On the one hand, demand for salted duck eggs exceeds supply, on the other hand, sales of dozens of duck farmers are poor. 20 16 1 month,

"Grandma Liao salted duck egg cooperative" came into being. To this end, Grandma Liao also called back her grandson who was working outside the home and became the chairman of the cooperative. At present, the cooperative has established a professional team integrating production, supply and sales.

It has become a rural industrial development model of "front shop and back village". Villager Cai is the first professional farmer to join the cooperative. This year, he has raised 480 local ducks and can hatch 50,000 ducklings. This alone can achieve annual income.

More than 65438+ ten thousand yuan.

Grandma Liao, who has been salted duck eggs all her life, never thought that her 50-year craft could become a good helper for local people to get rid of poverty and become rich. Nowadays, driven by the brand of "Grandma Liao Salted Duck Eggs", the town has realized an output value of duck eggs of more than 2 million yuan. "After the expansion of the cooperative, I hope more poor households will join in and let everyone live a good life!" Grandma Liao said.

The change of "tourist village": new consumption concept brings new growth

The 8-day National Day Mid-Autumn Festival holiday made Yang Rui's business busy. Now is the tourist season, clean and beautiful rooms, convenient and fast wireless Wifi, beautiful scenery outside the window, delicious and authentic farmers.

The food made the guests who came to stay full of praise. "A few days before the National Day holiday, I was fully booked here and next door. It has beautiful scenery and pleasant climate. Unlike some scenic spots, people are crowded during the Golden Week. Come to our house.

The tourists all had a good time. "Yang Rui said.

In Yuezhao Community, Zhongshan District, Liupanshui, Guizhou, a place called Yuezhao Leisure and Health Valley has become a well-known holiday resort in recent two years. The Shuangdong Village where Yang Rui is located is also one of the villages with good scenery. The success of rural tourism has brought earth-shaking changes to life here. The villagers changed their life of "scraping grain" in the soil and became "bosses" in succession.

Yang Rui told reporters that it has always been just a remote mountain village with traffic jams. There are dirt roads outside the village. If you want to sell vegetables in the city, you have to climb two mountains and walk for two hours. Surrounded by green hills, the air is fresh.

The fresh and unique natural scenery has brought opportunities for the development of rural tourism in this village. The development and construction of Yuezhao Health Valley has changed the lifestyle of many villagers, and the green mountains and green hills are becoming the Jinshan Yinshan of the villagers. Yang Rui said, a few years.

In the past, it was hard for him to imagine what the village would look like today-the asphalt roads are flat and spacious, the newly painted foreign small foreign buildings have distinctive features, the wooden plank road runs from the foot of the mountain to the top of the mountain, and tourists ride bicycles under the green trees. Yang Rui said:

"Now, tourists are pouring in. Many locals are opening farmhouses, working in scenic spots, or opening stores to make local snacks and homestays. Everyone is very busy and their income is much better than before. "

In February this year, Yang Rui seized the opportunity to transform his house into a family hotel, and his gross income reached 40,000 yuan in half a year. He and his family are still working part-time in the Swiss style street in the village. "This year, my annual income will exceed 654.38 million yuan."

Hutong business: the internet makes it easy for me to make money.

Gong Xiaoming, who grew up in an alley in Dongcheng District, Beijing, is a maintenance expert. After graduating from vocational school in 2006, I worked in a home shopping mall, from sales to delivery, installation, after-sales and maintenance.

I did it. After 80, he was young, but he was able to repair and install refrigerators, washing machines, wardrobes, beds and other furniture and appliances. After working for more than ten years, the neighbors simply changed their names and called him "Master Gong".

20 12, after the birth of her daughter, Master Gong resigned and opened a repair shop. Due to the remoteness of the store, his business scope can only cover four or five kilometers around.

Last summer, Master Gong learned about a domestic service platform APP through friends. Unexpectedly, through this mobile phone software, Master Gong's "market coverage" suddenly expanded to the whole city of Beijing. "Soft list" is Master Gong's most intuitive feeling.

In this way, relying on high-quality service and excellent technology, Master Gong's orders are increasing. At the end of last year, he simply closed the store and concentrated on taking orders on the platform. The monthly account suddenly increased to tens of thousands of yuan.

In the past five years, the Internet economy has been everywhere. Whether you are debugging the APP in front of the computer or riding an electric car to send a box lunch on the street; Whether you are proficient in internet technology or you can't even use your smartphone smoothly,

Driven by the power of the Internet, your income can achieve rapid growth in the emerging new economic formats, and China's economy has also accumulated new impetus in such growth.

In short, thanks to the country and the party.