1. Flagship store naming rules brand name + category (optional) + flagship store/official flagship store; Note: If it is named after "official flagship store", the main body of the store should be the brand ( trademark) rights holder. 2. Naming rules for specialty stores: brand name + corporate trade name + specialty store, for example: Han Hou Water Love specialty store; 3. Naming rules for specialty stores: corporate trade name + (category keyword) + specialty store, and cannot be named with "XX (brand name)" "Specialized store" naming, for example: Baorui Digital Specialty Store 4. Common store naming rules Merchants can define by themselves, but there are corresponding naming restrictions. How to fill in the name of Douyin store? What are the requirements? What are the naming restrictions for each store? 1. The store name must not exceed 30 characters. 2. The store name must not contain special-shaped symbols such as spaces. 3. The store name must not be the same as the name of an already opened store. If two stores apply for the same store name at the same time, the opening of the store will be approved based on the principle of application first. Stores that fail to pass the approval must change other store names and resubmit the application. 4. The store names of ordinary stores must not use "flagship", "exclusive", "franchise", "official", "direct operation", "official", "official certification", "official authorization", "franchise", "Special Distributor" or other content with similar meaning. 5. The store name must not contain phone numbers, email addresses, website addresses, QR codes, instant messaging tools or other contact information (such as QQ numbers, WeChat IDs, etc.).