2. English names cannot be registered, and English names are not protected by law.
Measures for the implementation of enterprise name registration management (revised in 2004) (excerpt) (OrderNo. 10 of the State Administration for Industry and Commerce)
Article 8 The name of an enterprise shall use Chinese characters that conform to the national norms, and shall not use Chinese phonetic alphabet or Arabic numerals. If the name of an enterprise needs to be translated into a foreign language, it shall be translated and used by the enterprise itself according to the principle of text translation, and it is not necessary to report to the administrative department for industry and commerce for approval and registration.
The name of an enterprise shall be in Chinese characters conforming to national norms, and the name of an enterprise in an ethnic autonomous area may be in the national language commonly used in the region. The enterprise name shall not contain foreign characters, Chinese phonetic letters and numbers (excluding Chinese characters and numbers).
The use of Chinese characters that conform to national norms refers to the simplified Chinese characters approved by the State Council, and the traditional Chinese characters that have been replaced and the simplified Chinese characters that have not been approved shall not be used.
Extended materials:
The company name registration rules include two levels: entity level and procedure level. At the entity level, the company name shall not conflict with the registered company name, and shall not infringe upon the rights of others or the reputation of the country. In other words, you can't register other people's names or related names of countries. Procedurally, to register a company name, you need to apply to the administrative department for industry and commerce, or to the website of the administrative department for industry and commerce.
References: Company Name _ Baidu Encyclopedia?