1. "What is graphic design?" 》
Author: Quentin Newark?
Design does not happen in a vacuum. This book begins with an exploration of all the elements that make up design, including economics, ethics, technology, and other theories and developments in the arts. It examines the evolution of design over the centuries - from its origins in medieval Germany to where it now encompasses company logos, magazines, television subtitles and websites.
2. "Grid System in Graphic Design"
Author: Joseph Miller-Brockman
This book mainly introduces the network The function and use of grids are designed to provide graphic and spatial designers with a practical tool that allows them to handle and solve visual problems more effectively and confidently in terms of concepts, organizational structures, and designs.
At the same time, this book also provides help for design educators so that they can better solve practical problems in teaching. On the one hand, teachers can provide students with a good opportunity to understand and become familiar with the key points and methods of grid design through teaching; on the other hand, students can also learn how to use it through self-training.
In order for readers to understand and master the principles of grid design more easily, I will explain the grid system in as much detail as possible in the book and analyze the key steps in grid design step by step.
3. "Design Elements"
Author: [American] Timothy Samara
The job of a graphic designer is to make the needs The conveyed information achieves visual transformation and becomes orderly and vivid, thereby achieving effective communication of information. For a graphic designer to be successful, one must have the right expertise, skills and keen intuition.
This book is one of the series of "American Academy of Visual Design Books" introduced by Guangxi Fine Arts Publishing House in 2008 from Rockport Publishing House in the United States. The book clearly explains many principles of graphic design, such as layout design, font design, color application, space processing, image selection, etc., as well as how to integrate these design elements, helping designers master the basic skills of excellent graphic design. . The book contains hundreds of wonderful design works from abroad, with incisive comments, which can ignite the spark of inspiration for designers. It is a guide book for mastering professional knowledge and improving design skills in graphic design.
4. "History of World Graphic Design"
Author: Wang Shouzhi
Introduces layout design in the industrial era, popular graphic design in the Victorian era, The influence of modern art on the development of graphic design, the formation of international graphic design style, etc.
5. "The Rules of Graphic Design"
Author: [American] Debbie Millman?
"The Rules of Graphic Design" is useful for students studying design. It is said to be a one-stop resource library, which is not only an interesting basic tutorial, but also an "introductory book" for in-depth practice in the design field. "Graphic Design Rules" revolves around three progressive parts to develop basic rules, rules of the creative process and design rules in various fields. Basic rules: A well-known designer explains the basic and general methods of graphic design from the perspective of design elements such as text, color, layout and design style. The rules of the creative process: combined with project cases, the working methods and key points from concept strategy, market research, graphics and images to design workflow and post-production are analyzed. Design rules in various fields: Famous designers analyze their own design works and share valuable experiences with readers. These cases cover almost all areas of graphic design.