Xu Liaoyuan: Born in 1963, graduated from the Art Department of Jingdezhen Ceramic Institute in 1987. China is a famous design artist, ceramist and stream-of-consciousness painter. As a pioneer of modern packaging and new brand movement in China, and a thinker with rebellious spirit, he is convinced that industrialized mass products cannot fulfill the spiritual characteristics of creators. Since 1993 set foot in the field of packaging, he has been committed to the integration of traditional folk handicrafts and modern industry, seeking the future of art. In order to resist the "soulless" industrial world, he deviated from classicism and liberated himself with great harmony and Zen. Facing the vulgarization of tradition and the emerging "shepherd art", Xu Liaoyuan tried to pay attention to a fundamental problem of art with his own practice: "If art is far from life, what do we want art to do?" Therefore, he came up with the idea of "integrating art into life". In his eyes, real art is "a pleasant interaction between creators and users". He chose packaging, especially wine packaging, as a medium to realize his artistic ideal. Xu Liaoyuan has done image reconstruction projects for many high-end liquors in China, and accumulated social value for enterprises exceeds 654.38+0 billion, which is a typical creative economy industry. A theoretical study of "liquor aesthetics" was put forward in view of liquor culture in China, and liquor packaging works were listed as teaching material cases by many universities. His style is eccentric, profound and diverse, full of futuristic characteristics. In his works, he clearly felt the rich oriental cultural characteristics and international vision. Xu Liaoyuan's stainless steel installation works adopt the unique technology in the world-thin-wall infiltration casting, which will become another epoch-making casting art in China after the Bronze Age. Therefore, his "new concept of cultural relics" has become his research topic. Concepts such as "liquor aesthetics" and "new cultural relics" have had a far-reaching impact on design art. He wants to break the interface between life and art, be enthusiastic about all creative activities related to life, and set up "Pusutang Visual Art Museum", which covers furniture, ceramic daily necessities, glass, metal products and so on. , fully embodies the simple concept of "integrating art into life".

Wan Yu: Senior designer, studied in sichuan fine arts institute, Beijing Tsinghua University Academy of Fine Arts and the University of Pittsburgh Academy of Fine Arts. 1986- 1997 worked in Wuliangye group, and served as the director of design office and the minister of packaging material procurement and supply department. In 2000, Wan Yu Packaging Design Laboratory was established in Chengdu. Its packaging design has won dozens of awards at home and abroad, and won the "World Star" pulp twice. The main products designed in recent years are Wuliangye, Wuliangchun, Wuliangchun, Jingjiu, Guojiao 1573, Fenjiu, Centennial LU ZHOU LAO JIAO CO.,LTD, Langjiu, Tuopai Qujiu, Gu Feng Liquor and Jin Jiu Liquor. Recently, the author communicated with Ms. Wan Yu about liquor packaging.

Yin Huize, Shen Liang:

Food packaging designer.

Sato Takuo, Japan: 1955 was born in Tokyo, 1979 graduated from Tokyo University of the Arts, and 198 1 graduated from this school. First worked for Dentsu, a joint-stock company, and 1984 established Sato Zhuo Design Office. From the commodity development of "NIKKA single malt whisky", we have been engaged in the commodity design of "Lotte mint chewing gum series", "Lotte xylitol chewing gum", "Dazheng Pharmaceutical ZENA" and "Meiji delicious milk" successively. He also participated in the VI design of "BS Asahi" and "Kanazawa 2 1 Century Art Museum". He is a planning member of NHK Education's "Playing Japanese", engaged in production designer, carried out the "Design Anatomy" project, and analyzed a large number of products from a design perspective.

Buchan and Hoggery in Germany.