In 20 13, when Ye Guofu, the founder of the brand, traveled to Japan with his family, he found that there were many specialty stores for daily necessities there. The daily necessities sold in these shops are not only of good quality, beautiful design and affordable price, but most of them are made in China.
Inspired by this, based on the product development experience, supply chain and channel resources accumulated by Ye Guofu in the past when he was running fashion chain brands, he founded a collection store of good things for life-Mingteyoupin in Guangzhou, China.
The original intention of establishing this famous brand is to release the pressure of young people and make it easier for them to enjoy a quality life. "Good quality and low price", "joy" and "follow one's inclinations" are the three DNA of the brand.
"High quality and low price" is the eternal goal of creating products with famous products. Consumers can buy high-value and high-quality products at prices close to the people. "Joy" means that consumers get an open and comfortable feeling when they buy famous products and immerse themselves in an interesting atmosphere. "Follow one's inclinations" is the ultimate experience that consumers can enjoy freely without pressure when purchasing famous products.
MINISO (the origin of the name)
The original intention of MINISO is to establish a lifestyle. She will not deliberately emphasize the so-called fashion or personality, but the product is truly original; I don't think mass brands should raise prices. On the contrary, MINISO's famous and excellent products are developed from the perspective of future consumption, that is, to restore the essence of products, to get rid of glitz, to return to the original, and to make products more fashionable, more reliable and cheaper.
MINISO's famous and excellent products not only enrich daily necessities, but also give consideration to the rationality of prices, so that the consumption of famous and excellent products naturally becomes a fashionable lifestyle.
corporate culture
Mission: Let every consumer enjoy quality life more easily.
Vision: to become a world-class technology retail enterprise.
Values: Struggle for changing destiny.
Cultural concept: simplicity. Sunshine. Tell the truth. Enthusiastic and efficient. Dare to take responsibility. Focus. Major. Concentrate.