1. An 800-word essay about Tongrentang
Kangxi’s medical treatment-the origin of Tongrentang in Beijing
Emperor Kangxi suffered from a strange disease, and the imperial doctor in the palace All the precious medicinal materials were used, but the condition did not improve, so he stopped taking the medicine in anger.
On this day, Kangxi went out of the palace alone for a night tour in disguise. When he came to a street, he found a small medicine shop. At this time, it was already dead of night, but the lights were brightly lit in the small medicine shop, and the sound of reading could be heard coming from there. Kangxi thought to himself that the imperial doctors in the palace were just mediocre people with no real abilities. The real talents were among the people. It has been said since ancient times: There is ginseng in a small medicine shop. Why don't I come here and take a look? So Kangxi stepped forward and knocked on the door.
After entering the house, Kangxi saw a man in his forties reading at night under the candlelight. He guessed that he must be the doctor of this small pharmacy.
When the doctor saw a visitor visiting at night, he asked: "What do you think of your late night visit?"
Kangxi said: "It is presumptuous to visit late at night. Just because I have something to blame. I'm sick, it's itchy, and there are red spots all over my body. I don't know what the cause is. I've been to many doctors, but they haven't been cured. Can you, sir, take a look?" The doctor said, "Okay, please take off your shirt and let me have a look. Take a look."
Kangxi took off his shirt, and the doctor only took one look and said, "Don't worry, you are not seriously ill. It's just that you eat too much delicacies from all over the world. Eating ginseng can cause anger to rise, resulting in red spots and itchiness."
2. What is the origin of Tong Ren Tang?
Tong Ren Tang is a well-known time-honored brand in the traditional Chinese medicine industry.
Le Zunyu, the founder of Tongrentang Chinese Medicine Store, was a native of Shaoxing, Zhejiang Province. He came to Beijing to practice medicine in the late Ming Dynasty and lived in a guest house in Dashilar. In the eighth year of the reign of Emperor Kangxi of the Qing Dynasty (1669), the practice of medicine (walking around the streets and alleys to see minor illnesses) was changed to a business and practice of medicine, and the guest house was named Tongrentang. This was the beginning of Tongrentang.
It is said that the name of Tongrentang is related to Kangxi. Emperor Kangxi suffered from a strange disease. The imperial doctor in the palace used all the precious medicinal materials, but the condition did not improve. He stopped taking the medicine in anger.
On this day, Kangxi went out of the palace alone for a night tour in disguise. When he came to a street, he found a small medicine shop. At this time, it was already late at night, but the lights were brightly lit in the small medicine shop, and the sound of reading could be heard coming from there.
Kangxi thought, since ancient times: There is ginseng in the small medicine shop. Why don't I come here and take a look? So Kangxi stepped forward and knocked on the door.
After entering the house, Kangxi explained the origin. The doctor said, "Okay, take off your shirt and let me take a look." , resulting in red spots and itching.”
3. How the brand name of Tong Ren Tang is publicized to everyone
The brand name of Tong Ren Tang is not only known to everyone in the upper class, but also to the lower class working people in Beijing.
In the Qing Dynasty, ditch cleaning was done once every February in Beijing. When digging ditches, the whole city smells bad and sludge accumulates, making it inconvenient for pedestrians, especially at night.
Every year when digging for ditches, Tongrentang hangs lights at the ditch to guide pedestrians. After dark, the words "Tongrentang" are written on the red gauze lanterns, which greatly facilitates pedestrians at night.
In fact, this kind of hanging lamp is also a kind of advertising. Beijing is the capital of the country, and the conference will be held in Beijing.
Beijing is also the seat of Shuntian Prefecture, so the provincial examination was also held in Beijing. During each township examination and joint examination, candidates from all over the country gather in Beijing.
Tongrentang took advantage of this opportunity to carry out advertising and sent people to various provincial guild halls and the residences of candidates to give away some safe medicines to aid digestion, prevent colds and colds, and eliminate acclimatization. Although it cost a lot of money, the word "Cirentang" was spread throughout the country through the people who took the exam.
Tongrentang also uses social relief charities for advertising.
There were many unemployed working people in old Beijing. In winter, the north wind howled, and the poor had no clothes on their bodies and no food in their bellies. Tongrentang set up a porridge shop and left out cotton-padded clothes.
In summer, the heat is unbearable. Tong Ren Tang provides heat medicine to help the poor survive the hot summer. In old China, both the poor and the rich had to get a coffin for burial when they died. At that time, it was easy for the rich to buy a fir or cypress coffin, but it was not easy for the poor to buy a thin-skinned coffin.
Tongrentang donates coffins. As long as you have proof and someone introduces you, you can go to Lejia to find the steward, open a note, and go to the designated coffin shop to buy a thin-skinned coffin. These social philanthropic undertakings are not only praised by those who have benefited from Tongrentang, but also by others.
4.
According to legend, once Emperor Kangxi suffered from a strange disease, the imperial doctor in the palace used all the precious medicinal materials, but the condition did not improve. He became furious. The medication was stopped.
On this day, Kangxi went out of the palace alone for a night tour in disguise. When he came to a street, he found a small medicine shop. At this time, it was late at night, but the lights were brightly lit in the small medicine shop, and the sound of reading could be heard coming from there.
Kangxi thought to himself that the imperial doctors in the palace were just mediocre people with no real abilities. The real talents were still among the people. It has been said since ancient times: There is ginseng in a small medicine shop.
Why don’t I come here and take a look? So Kangxi stepped forward and knocked on the door. After entering the house, Kangxi saw a man in his 40s reading at night under candlelight. He guessed that he must be the doctor of this small medicine shop.
When the doctor saw a visitor visiting him at night, he asked, "Why do you come to visit me late at night?" Kangxi said, "It is very presumptuous to come to visit late at night. It's just because I have a strange disease. My whole body is itchy and all over the body." I have red spots on my body.
I don’t know what the reason is. I’ve been to many doctors but they haven’t cured it. Can you, sir, take a look?” The doctor said, “Okay, please take off your shirt and let me.” Take a look." Kangxi took off his shirt, and the doctor only took one look and said, "Don't worry, you are not suffering from a serious illness.
It's just that you eat too much delicacies from all over the world. Eating ginseng caused the anger to rise, causing red spots and itching." Kangxi asked, "Can this disease be cured?" The doctor said definitely, "It's not difficult as long as some medicine is used." It will be fine." After saying that, he reached out and picked up a jar on the wooden shelf, spread out a bag, and poured out all the medicine in the jar, which weighed seven or eight kilograms.
Kangxi was stunned and said, "Sir, with so much medicine, how much should I take at one time?" The doctor smiled and said, "This is rhubarb, not for you to eat. You take it home." Go, use these eight pounds of rhubarb, boil a hundred pounds of water, put it in a vat, wait until the water temperature is moderate, then bathe in the vat, at least three times, at most five times, and you will be cured."
Kangxi's heart. I thought: The imperial doctor in the palace has so many wonderful prescriptions and medicines that don't work. Could it be that his worthless rhubarb can cure my disease? Seeing Kangxi's doubtful expression, the doctor smiled and said, "Don't worry, sir. I will never extort your money. You can use this medicine first. If it doesn't cure the disease, I won't take any money from you." Kangxi said: "Okay, if you can cure my illness, I will be very grateful."
Kangxi returned to the palace and took a bath according to the doctor's instructions. Sure enough, when he got into the bathtub, he immediately felt refreshed, comfortable and wonderful.
After washing it three times in a row, my whole body was no longer itchy. When I looked closely, there were no red spots on my body. Kangxi was very happy, and on the fourth day he came to the medicine shop incognito.
As soon as the doctor saw Kangxi smiling, he knew that his illness was completely cured, so he deliberately said: "Your Excellency, are you here to send money for medicine today?" Kangxi said: "That's right. Sir, you said you wanted to How much is it?” The doctor laughed and said, “It’s funny. I saw you doubting it that night, so I deliberately said that I wouldn’t charge you anything if I couldn’t cure the disease. Now that I’m cured, I still don’t charge you anything.
Seeing that you are very impressive, I just want to make friends with you. May I ask what your surname is?" Kangxi smiled slightly: "The student's surname is Huang, his given name is Tianxing, and he is a scholar.
The doctor happily said upon hearing this: "My name is Zhao Guitang, and I am also a poor scholar."
My father determined that I should be named on the gold medal list and honor my ancestors, but unexpectedly, God failed to fulfill my wish, and I lost my name many times. Now I have no choice but to open a small medicine shop in the capital, practice medicine, and study at the same time, hoping that one day I can make a leap in the sea. Gantry. Kangxi said: "Brother Zhao, as the saying goes, there is no name on the list, but there is a road under your feet."
Based on your superb medical skills, I can strongly recommend you to enter the palace as an imperial physician. Wouldn't it be like a fish leaping over the dragon's gate? " Zhao Guitang smiled and said, "You are wrong. I believe that medical practitioners should consider the common people all over the world and solve their problems.
If I enter the palace and work as a physician, I may enjoy all the glory and wealth, but I cannot treat the common people in the world. It is not what I want, so what is the use of medicine? When Kangxi heard this, he couldn't help but said: "Brother Zhao's virtue and talent make me admire him very much." Dear friend, please forgive me, since you have repeatedly failed the exam, why not make up your mind to make a great career in medicine? " Zhao Guitang said: "I think so too, but practicing medicine is not easy. I don't have so much capital, and it is difficult for me to have a big future if I only have the ambition to reach the clouds.
Brother, if you make a fortune in the future, support me and help me build a big medicine hall. It will be considered that I did not give you a medical treatment in vain. Kangxi said without hesitation: "If we really want to build a medicine hall, what should we call it?" Let’s call it Tongrentang. What do you think of this name? When Zhao Guitang saw that he was taking it seriously, he smiled and said, "I just said it as a joke. Don't take it seriously."
Besides, it costs a lot of money to build a big medicine hall. Who knows when you will make a fortune? This is something beside the clouds, far away. Kangxi said: "You might as well give it a try now." "
Then he picked up the pen from the table, wrote a note, stamped it, and then said: "Brother Zhao, go to the Yamen of the Ministry of Internal Affairs tomorrow, there is my letter there. A friend might actually be able to take care of things. "After that, he said goodbye and left.
Zhao Guitang looked at Mr. Huang who left in a hurry, thinking that he was still a weirdo. The next day, Zhao Guitang couldn't help but curiously went to the Yamen of the Ministry of Internal Affairs with the note. .
Not long after handing the note, a eunuch came out and led Zhao Guitang into the door. He walked through a courtyard and came to a house. The eunuch opened the house, pointed inside and said, "Zhao Guitang." Sir, is this enough for your medicine? " Zhao Guitang took a closer look and couldn't help being shocked. He saw that the room was full of white money. He stayed there for a while.
At this time, he only heard the eunuch say: "Long live Mr. Zhao. I have a decree that if you treat his illness without taking any money, he will give you a Tongrentang. You got your wish, right? " Only then did Zhao Guitang wake up from a dream: It turned out that Brother Huang, whom he didn't mind making friends with, was actually the current emperor. He really regretted his absurdity and didn't realize it at all.
Sure enough, within a few days, a large drug store was built and named "Tongrentang". When Zhao Guitang moved into his new home and held the opening ceremony, he never expected that Emperor Kangxi would come to congratulate him in person. Zhao Guitang was so panicked that he didn't know what to do. That's good.
Kangxi said with a smile: "Don't be flustered. I have paid for your medicine. Next time you see a doctor, you will still get nothing." "Since then, there has been a very famous "Tongrentang" pharmacy in Beijing.
5. Tips about health
1. Tips on health every day Go to bed early and get up early to ensure a certain amount of sleep.
2. Strengthen exercise. After getting up every day, go to a place with fresh air to exercise early. Persistence can make you full of energy and refreshed.
3. Health Tips: Eat more calories for breakfast. Develop the habit of eating most of the calories for breakfast every day in order to provide the body with sufficient calories.
4. Health Tips: A balanced diet. Eat more foods rich in high-quality protein to meet the increase in protein demand due to the strong metabolism of the human body in spring.
5. Health tips: Eat something slightly spicy, such as onions, ginger, leeks, garlic sprouts, etc.; the diet should be light; greasy dishes can make people feel tired after meals.
6. Eat more yellow and green vegetables such as carrots, spinach, pumpkin, tomatoes, green peppers, and celery that are rich in vitamin A and have the function of protecting and enhancing the upper respiratory tract mucosa and epithelial cells of respiratory organs.
7. Health Tips: Chronic tracheitis and bronchitis are also easy to occur in spring. Health Tips: It is advisable to eat more foods that can eliminate phlegm, strengthen the spleen, nourish the kidneys and nourish the lungs. For example, loquats, pears, walnuts, honey, etc. can help reduce symptoms.
8. Health Tips: Eat more fresh vegetables and fruits, which can neutralize acidic products in the body and supplement vitamins. For example, raisins, oranges, bananas, and apples are rich in this mineral.
6. What is the development history of Tongrentang?
When people think of Chinese medicine, Tongrentang will come to mind.
Tongrentang was founded in the eighth year of Emperor Kangxi of the Qing Dynasty (1669). It has gone through several generations and has enjoyed a reputation of more than 300 years. Since the first year of Yongzheng's reign, it began to supply medicinal materials to the Imperial Pharmacy of the Qing Dynasty. After eight generations of emperors, it lasted for 188 years. Now it has developed into a large-scale multinational state-owned enterprise, Tongrentang Group Company, and a famous time-honored brand in the national traditional Chinese medicine industry.
The founder of Tongrentang is Le Xianyang, also known as Zunyu. His ancestral home is Cixi County, Ningbo Prefecture, Zhejiang Province, now Cicheng Town, Jiangbei District. Le Xianyang's ancestors began to practice medicine. During the Yongle period of the Ming Dynasty, his great-grandfather moved his family to Beijing. He rang bells and walked around the streets and alleys, practicing medicine and selling medicine. He was called the "Bell Doctor" at that time. By the time Le Xianyang was already a Le The fourth generation of the family.
In the early Qing Dynasty, Le Xianyang served as the official of the Imperial Palace Hospital of the Qing Dynasty. During this period, he collected a large number of folk prescriptions, ancestral secret recipes and palace secret recipes. In the eighth year of Kangxi's reign, Le Xianyang resigned and returned home, preparing to build a medicine room in the West Polishing Factory. Because he believed that "the word "Tongren" can be used to name the hall, I like it to be fair and elegant, and I need to aspire to it, so he named it for the medicine room. It's called "Tongrentang".
In 1702, Le Fengming, Le Xianyang’s third son, moved the medicine shop to the south of Dashilan Road, Qianmen. Le Fengming abided by the ancestral precepts and continued the ancestral business. Based on the palace secret recipes, folk prescriptions, and ancestral formulas, he summarized pharmaceutical experience and wrote the book "Le Generation Ancestral Pills Powder Powder and Cream Preparation Formula", and put forward the motto: "Although the preparation is No one dares to save labor when it comes to complexity, and no one dares to save material resources even if the taste is expensive.
"This made Tongrentang famous. In 1723, the emperor designated Tongrentang to be the imperial pharmacy of the Qing Dynasty and to be responsible for the exclusive use of official medicines.
In 1900, the Eight-Power Allied Forces invaded Beijing. Tongrentang Pharmacy was destroyed, causing huge losses and difficult operating conditions. With the victory after victory in the War of Liberation, and on the eve of the founding of New China, Le Songsheng, the 13th generation descendant of Le Family, took over as the manager of Tong Ren Tang.
In 1949, Tongrentang was reborn and the store was renovated. In 1954, Le Songsheng, the 13th generation descendant of Le Family, took the lead in applying for a public-private partnership and became the first manager of Tongrentang after the partnership.
In 1957, Tongrentang made a pioneering move by opening a traditional Chinese medicine refining plant and implementing Western-style processing of traditional Chinese medicine. In 1989, the Trademark Office of the State Administration for Industry and Commerce awarded Tongrentang the first well-known trademark in the country. In the same year, the "Tongrentang" trademark applied for international registration in Madrid.
Tongrentang takes "promoting Chinese medical culture, leading the trend of 'green medicine', and improving human life and quality of life." as its mission. In 1991, Tongrentang Pharmaceutical Factory was promoted to a national first-class enterprise, the second In July of that year, China Beijing Tong Ren Tang Group Corporation was established.
Today, Tongrentang is a limited liability company with a standardized system, with three major sectors: modern pharmaceutical industry, retail business and medical services, two domestic and overseas listed companies, more than 800 retail stores, and overseas joint ventures. (stores) 28. .
Beijingers identify with Ren Tang when buying medicine. Foreigners who visit Beijing also like to visit Tong Ren Tang, a century-old store. As a time-honored Chinese brand, Tongrentang is like a museum of Chinese medicine culture.