In short, it is mainly buyers and sellers, and marketing refers to buyers and demand groups.
What is the definition of "market" in marketing? Market can be defined from different angles, mainly including the following concepts:
○ Geographically speaking, the market is the place where products are exchanged, that is, the place or area where buyers and sellers are active.
○ From the perspective of product suppliers, the market is the sum of all actual and potential buyers of a product, that is, the sum of consumer demand.
○ From the perspective of product supply and demand, the market is the combination of the strength of buyers and sellers, and the sum of the interaction of both sides. (seller's market and buyer's market)
○ Definition of overall social market: Market refers to the field of product circulation, which reflects the overall situation of product circulation and is the sum of exchange relations.
The significance of market in marketing usually refers to the definition from the second angle, that is, market refers to consumer demand.
Marketing terms explain marketing environment: it refers to various functions and forces that affect the marketing management ability of enterprises in order to establish and maintain mutually beneficial relations with target customers. It can be divided into macro marketing environment and micro marketing environment.
Promotion: marketers convey all kinds of information about their own enterprises and products to consumers, persuade or attract promotional consumers to buy their products, so as to achieve the purpose of expanding sales.
Exchange: the exchange between different production units in the process of product production, transportation, packaging and storage before the product finally enters the consumption field.
Demand: the quantity of goods that consumers are willing and able to buy at a given price level.
1 demand: refers to people's desire for a specific product that they can and are willing to buy. That is, when there is purchasing power support, desire is transformed into demand.
Target customers: namely, the objects of products and services provided by enterprises or merchants. Target customers are the front end of marketing work. Only by establishing a certain kind of target customers among consumer groups can we carry out effective and targeted marketing affairs.
Trademark: a legal term in essence, which refers to a brand or a part of a brand that has obtained the exclusive right and is protected by law.
4. Wide channels: refers to that manufacturers choose as many middlemen as possible to sell their products in a certain regional target market.
Direct re-purchasing: that is, the purchasing department of an enterprise selects suppliers from the supplier list according to the experience of dealing with many suppliers in the past, and directly re-orders similar industrial supplies purchased in the past.
I found it through a lot of information, hoping to solve the problem of the landlord!
Seeking the noun explanation of "CIS" in marketing, CI is the abbreviation of English Corporate Identity, which is translated as corporate image recognition or brand image recognition; CI, also known as CIS, is the abbreviation of English Corporate Identity Systemt.
CI means that an enterprise consciously and systematically shows its own enterprise or brand characteristics to the public, so that the public can have a standardized, differentiated and beautiful impression and understanding of a certain enterprise or brand, so as to better identify it and realize the promotion of economic and social benefits of the enterprise.
Noun explanation: modern marketing? Where there is a will, there is a way. -Emperor Guangwu of Han Dynasty
The term "customer value" in marketing explains that the concept of "customer value" has been upgraded from the initial "product-centered" and simple emphasis on product quality to "customer-oriented" in order to win customer satisfaction and loyalty. Generally speaking, customer value refers to a comprehensive evaluation of whether a product or service meets its material, functional, psychological, emotional, interest and social needs by measuring the quality and price of the product or service, combining with the consumption experience and comparing with the expected level. According to the customer's consumption process, customer value can be divided into expected value, perceived value in consumption and post-purchase value. .
What does the supermarket mean in marketing? What is the noun explanation? Supermarket is a large-scale comprehensive retail mall operated by customers. Also called supermarket. It is the main form of commercial retail organization in many countries, especially in economically developed countries. Supermarkets first appeared in the eastern United States in the early 1930s. After World War II, especially in 1950s and 1960s, supermarkets developed rapidly all over the world. In the supermarket, the main business is all kinds of food. Later, the business scope became wider and wider, and gradually expanded to sell clothing, household groceries, household appliances, toys, furniture and medical supplies. Generally, there are baskets or trolleys in front of the supermarket for customers to use. Customers put the selected goods into baskets or trolleys and check out at the checkout counter at the exit.
Brief introduction of nouns
The word supermarket comes from English supermarket, which is what people often say. It refers to a large-scale comprehensive retail mall that mainly deals in food and household necessities and is selected by customers. In China, the introduction of supermarkets began at 1978, when they were called supermarkets. 1 983 65438+1On October 3rd, the first supermarket in China opened in Haidian District [1]. At that time, almost all buyers were foreigners. Today, more than 20 years later, people's shopping in the supermarket has become an indispensable part of life.
scope of business
In the supermarket, the main business is all kinds of food. Later, the business scope became wider and wider, and gradually expanded to sell clothing, household groceries, household appliances, toys, furniture and medical supplies. Generally, there are baskets or trolleys in front of the supermarket for customers to use. Customers put the selected goods into baskets or trolleys, and check out at the checkout counter at the exit.
scope of business
In the supermarket, the main business is all kinds of food. Later, the business scope became wider and wider, and gradually expanded to sell clothing, household groceries, household appliances, toys, furniture and medical supplies. Generally, there are baskets or trolleys in front of the supermarket for customers to use. Customers put the selected goods into baskets or trolleys, and check out at the checkout counter at the exit.
trait
In addition, the characteristics of the supermarket are as follows: ① The goods in the supermarket are packed in advance in a mechanized way according to a certain weight and specifications, put on shelves separately, clearly marked, self-help by customers, and can be selected at will. Computers and other modern equipment are widely used in supermarkets. It is convenient for managers to quickly understand the sales situation, timely save, sort out and package goods, automatically set prices and calculate prices, improve work efficiency and expand sales. (3) The variety of goods in the supermarket is complete and easy to choose. People can buy most of the goods they need in daily life in a shopping center, which saves a lot of trouble. Automatic pricing, high efficiency in pricing and settlement, saving customers' time. Moreover, due to the good operating efficiency of shopping malls, the cost is reduced, so the commodity prices are relatively low, which is welcomed by our customers.
management mode
American scholar M.M. Zimmerman pointed out in his book Supermarket that supermarket is a highly departmental retail store, dealing in food and other commodities. Either completely operated by the owner himself or entrusted by others; There are enough parking lots, and the annual turnover is not less than 250,000 dollars. Moreover, dry food and daily groceries are self-help. Famous marketing expert Philip? Kotler believes that the supermarket is a self-service organization with considerable scale, low cost, low gross profit and large sales volume, and its purpose is to meet all customers' needs for food and household necessities. In China, a supermarket refers to a retail store that adopts the self-selection method, mainly sells food, and fresh products account for a certain proportion to meet people's daily needs.
What is the definition of "sales concept" in marketing? The concept of promotion is a marketing concept focusing on the production and sales of products and focusing on encouraging sales and promoting purchases.
As a function of marketing activities, promotion has been adopted by enterprises in the past, present and future, and has played a certain role in the marketing of enterprises. As the guiding ideology of enterprise marketing, promotion has not adapted to the needs of social development.
Therefore, the marketing of modern enterprises must abandon the pre-marketing concept and establish a modern marketing concept oriented to consumer demand. Marketing concept is a new marketing concept centered on market demand and how to meet market demand. The establishment of marketing concept marks a fundamental and turning change in the marketing concept of enterprises, from traditional and closed production and operation enterprises to modern and open pioneering enterprises, which lays the foundation for the success of marketing.
The difference between promotion concept and marketing concept is as follows:
1. Different marketing emphases. The marketing concept focuses on products, and the marketing concept focuses on customer needs.
2. Different marketing purposes. The marketing concept aims at "flat sales and profit"; The marketing concept aims at "obtaining long-term benefits through customer satisfaction".
3. Different marketing methods. The concept of promotion is based on a single promotion and promotion; The concept of marketing is to use holistic marketing as a means to comprehensively use marketing factors such as products, prices, channels and promotions that enterprises can control.
4. Different marketing procedures. The enterprise marketing activity oriented by the promotion concept is a one-way marketing activity of products from "producers to consumers". Under the guidance of marketing concept, enterprise marketing activity is a "consumer-producer-consumer" activity process.
5. Different marketing agencies. The marketing department under the guidance of the promotion concept is actually the sales department, which is composed of various sales personnel under the leadership of the deputy general manager in charge of sales. Under the guidance of marketing concept, the marketing department is directly led by the general manager or the first deputy general manager, and consists of market research group, product development or management department, sales department, advertising group, marketing affairs department and other departments.