Creative posters
1. First of all, creative posters are located at the top of the details page, which is the first place that buyers see when they click on the main picture. Creative posters should be eye-catching and distinctive in order to leave a good impression on the buyers who come in.
2. After the poster, we will undertake the main selling points of our products. Generally, it is enough to focus on 3-4 selling points, which reflects the biggest advantages of the products and captures the psychology of buyers. There should not be too many selling points, and it is difficult for buyers to grasp the key points if there are too many.
3. Detailed product information is essential, so that buyers can clearly know the materials used in your products, as well as all kinds of generated information and so on.
4. The module of product real shot diagram and detail diagram is to let the buyer know more clearly how the product works in the actual scene and increase the persuasiveness of the product.
5. Additional service information can also be added to the details page, such as logistics, after-sales, etc., which can eliminate buyers' purchase concerns. What are the skills of creative poster design?
Direct display method
This is the most common and widely used expression method. It shows a product or theme directly and truthfully on the advertising page, and makes full use of the realistic expression ability of
photography
or painting. Deliberately depict and focus on rendering the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers have a sense of intimacy and trust in the advertised product.
This method directly pushes the product to the consumers, so we should pay great attention to the combination and display angle of the products on the screen, focus on highlighting the most touching parts of the product brand and the product itself, and use color and background to set off the products, so that the products can be placed in an infectious space, so as to enhance the visual impact of the advertising screen.
highlighting the characteristics method
using various ways to grasp and emphasize the unique characteristics of the product or theme itself, and clearly show it, these characteristics are placed in the main visual part of the advertising screen or set off, so that the audience can feel it immediately when they contact the verbal screen, pay attention to it and have visual interest, and achieve the promotion purpose of stimulating the desire to buy.
in advertising performance, these characteristics that should be highlighted and rendered are generally determined by the special ability of distinctive product image, the corporate logo of the manufacturer and the trademark of the product.
the technique of highlighting features is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of advertisements, which has a significant performance value.
Contrast and contrast
Contrast is the most prominent expression technique in artistic beauty which tends to conflict. It puts the nature and characteristics of the things depicted in the works in sharp contrast and direct contrast, so as to show this and contrast each other, and achieve centralized, concise and tortuous performance from the differences presented by comparison. Through this method, the performance and characteristics of the product are more clearly emphasized or prompted, giving consumers a profound visual experience.
As a common and effective expression technique, it can be said that all arts benefit from the contrast expression technique. The application of contrast not only makes the advertising theme more expressive, but also full of interest and expands the appeal of advertising works. The successful application of contrast method can make the seemingly ordinary picture processing contain rich meanings and show the different levels and depths of advertising theme performance. What are the high-style creative posters for catering?
When I went to eat, I saw a very interesting creative poster.
It said, Are you going to eat when it's time for dinner?
people are iron rice and steel.
why don't you eat?
what are you looking at? That means you. This is a creative advertisement template that I saw in a hot pot restaurant. I think it is very creative and share it with you.