Pontiac automobile trademark consists of two parts. Its letter "Pontiac" trademark is taken from a place name in Michigan, USA; The graphic trademark is an arrow with a cross mark, which is embedded above the grille of the engine radiator. The cross symbol indicates that Pontiac is an important member of General Motors, and it also symbolizes the safety and reliability of Pontiac cars. The arrow represents Pontiac's advanced technology and tackling key problems. In addition, an abstract bird is used at the rear of the Pontiac firebird car, which symbolizes the passion and far-sighted ambition of Pontiac people.