The first is biotherm ~
Brand story:
Bio, which means the life span of skin; Therm refers to mineral hot springs; Biotherm is a beautiful combination of human science and technology and nature.
Beauty should be free, simple and interesting. She contains unabashed pure self-confidence, keen to get close to nature and enjoy the freshness and beauty of nature. They are the natural spirits of sunny girls who advocate health, smile brightly and enjoy modern urban life.
Beauty is inseparable from water, because water is the source of all things, gestates life, and is also one of the indispensable elements for the reproduction and continuation of life. Hot spring water containing minerals is the essence of nature.
In the mountains of southern France, there is a mineral spring, which has special effects on human body, especially skin. The air here is fresh, and full of green and biotherm biotherm 1950 was born here.
After more than 20 years of research and development, BIOTHERM Biotherm finally successfully extracted the organic active factor P.E.T.PTM from mineral springs through patented biotechnology. Now, biotherm biotherm has become one of the three major skin care brands in Europe. It designs different colors for products suitable for different skin types, skin care habits and different needs of different women, so that every woman can get pure and healthy protection.
Biotherm in biotherm makes you clearer when you are caressed by pure spring water, biotherm in biotherm makes you more comfortable when you are embraced by nature, and biotherm in biotherm makes you experience the noblest modern lifestyle-return to purity and nature!
Brand history:
Long ago, the ancient Greeks and Romans knew the therapeutic effect of mineral hot springs on human body. They built many large-scale baths and bathed in mineral springs as a way of health and enjoyment.
But in the Middle Ages, any activity that was beneficial or pleasant to the human body was regarded as evil. Therefore, enjoying mineral hot spring bath, as a transcendental behavior, was banned by Puritans and gradually lost.
It was not until the18th century that a French earl happened to find that his dog had cured his skin disease because he often bathed in mineral hot springs, so he began to use mineral hot springs to recuperate his skin. It was not until the end of 18 that people began to be keen on mineral hot springs again.
Through research and practice, it is found that mineral hot springs originated in the mountainous areas of southern France have special effects on human body, especially skin. Over the years,
Biologists in biotherm are working on the vitality of skin and its internal needs in biotherm. They went deep into the mountains of France and found that these special effects on the skin came from thousands of organic substances that are completely similar to skin cells in mineral springs, so they will use patented technology to extract them and apply them to cosmetics research and development. Finally, after more than 20 years' efforts, they have detected a magical substance from the mineral spring, which is the organic active factor of the mineral spring, P.E.T.PTM
Biotherm biotherm is headquartered in Monaco, a pocket kingdom famous for its quality. Monaco is a beautiful pocket country in southern Europe, rich and beautiful, elegant and pure. BIOTHERM BIOTHERM's products are also produced here, which is completely consistent with Monaco's image, and Monaco's world-renowned Excellence in product quality and packaging coincides with biotherm's product image.
Over the past half century, biotherm and biotherm have developed rapidly in Europe and the world. In the mid-1990s, biotherm biotherm took the lead in listing in South Korea, Taiwan Province Province of China, Singapore and other places in Asia, which was deeply loved by local young women and achieved great success. In 200 1 year, biotherm biotherm will expand the Japanese market and list in Chinese mainland and Hongkong.
Brand characteristics:
The magical geophysical society
Biotherm biotherm products are rich in mineral spring organic active factor P.E.T.PTM, which is a magical substance. Its active ingredients are very close to the structure of human skin cells, and contain trace elements, protein, mineral salts and sugars, which can effectively regulate the operation function of skin cells and make them reach a perfect balance. Just like the conductor of the symphony orchestra, P.E.T.PTM, the organic active factor of mineral spring, makes various elements of cells live in harmony in the most natural and gentle way, making them full of vitality at all times.
Different women have different skin types, even the same skin type will have different needs because of different environment, skin care and living habits. Based on these different needs, biologists in BIOTHERM have developed a series of skin care products, which can change the appearance of the skin, respond to the different needs of the skin, soothe the skin, restore the natural rhythm of the skin and achieve a perfect balance. If you can always take care of biotherm, your skin will be purer, healthier and brighter.
[1-2-3] Simple skin care
Biotherm biotherm has designed three different colors for products suitable for different skin types. Soft light pink is a color suitable for dry skin products, which can give warm moisture and care to the skin; Fresh light green is a symbol of life and nature, which is used in the packaging of Chinese mixed products in biotherm, biotherm. Clear light blue is the most suitable color for oily to mixed skin.
"Lifestyle" skin care concept
Biologists in biotherm, biotherm pay attention to modern urban women, and based on biological science, develop skin care products suitable for their different "skin types" and meet their different "lifestyles". For example, the HYDRA DETOX Deep Purification Series is aimed at women who are nervous and polluted in urban life and need detoxification and deep moisturizing; AQUA RELAX active spring fragrance series, aimed at women who need to relax after a day of fatigue and tension; The EAU VITAMINEE series is aimed at women who are eager for natural health and vitality, and the WHITEDETOX whitening and purifying series which meets the needs of Asian women. Fully care for the face and body skin, and convey the skin care concept of "noble lifestyle comes from simple and natural maintenance", bringing the same smart beauty to fashionable women with different temperament.
Up to now, biotherm biotherm has formed a complete series of nursing products. BIOTHERM BIOTHERM, as a famous French cosmetics brand specializing in facial skin care, facial color care and body skin care, has become a household name in Europe. Consumers have affirmed that Biotherm biotherm's maintenance procedures are simple and clear, the use effect is obvious, and the price is reasonable. It has become one of the three major skin care brands in Europe, and it is also sold in more than 50 countries and regions around the world. In Asia, Japanese, Korean, Taiwan Province and Singaporean are also widely admired by young women.
And then Estéе Lauder.
Brand profile:
1946 Estee Lauder Company was established in new york, USA, and mainly sells four kinds of skin care products. It is the predecessor of Estee Lauder, founded by Estee Lauder and Joseph Lauder. Now it has developed into the world's largest skin care, cosmetics and perfume company, and is still expanding its business. Estee Lauder also owns other famous brands, such as Clinique, aramis, Barbie Brown, Mark, Original, Jane and Donna Karan. Estee Lauder Company has about 1.2 million employees. In addition to the United States, Australia, Belgium, Canada, Britain and Switzerland also produce their cosmetics.
In order to bring beauty to every woman, Lady Estee Lauder set up a company named after her in 1946, and launched her first product: a bottle of skin cream developed by her uncle who is a chemist.
Before this cream was finally labeled as Estee Lauder, it had won a group of loyal supporters. When 1953 launched the revolutionary youth perfume, Estee Lauder has won the reputation of continuous innovation, good research and development and excellent quality.
Nowadays, Estee Lauder's skin care, make-up and fragrance products have become the best example of the perfect combination of science and art. In view of the company's strict control of product quality and faithful performance of its commitments to customers, products marked with the word Estee Lauder are loved by users in more than 0/00 countries around the world.
Brand history:
Born in new york after World War II.
Esther menzel1907 was born in a Hungarian Jewish immigrant family in Queens, new york. Her father runs a hardware store. She is the ninth child in the family. Esther's uncle is a pharmacist, who likes to prepare various chemicals in the laboratory on weekdays. In 1930s, Esther got a formula of moisturizer from her uncle. She made products according to the formula and sold them to female customers in Manhattan beauty salon in new york.
1946, Estee Lauder, who is already Mrs Lauder, and her husband Neusef Lauder started their own company in new york with US$ 50,000, which was later translated into Chinese as Estee Lauder. At the beginning, the company only sold four products: cleaning oil, cream, lotion and full moisturizing essence. In the first year or two, Estee Lauder did not do much business. 1948, with her outstanding eloquence, Mrs. Lauder persuaded SAKS Fifth Avenue, a famous department store in new york, to allow her to open a monopoly counter. Estee Lauder's popularity as a high-end beauty and skin care brand has soared since then.
1953, Estee Lauder launched "YouthDew". This is an aromatic bath oil, which can be used as perfume. "Dew of Youth" was a great success after it went on the market, which broke the situation that French perfume dominated the world, making high-grade perfume no longer a luxury that only a few women could use, and Estee Lauder gained the reputation of innovation and high quality. Since then, Estee Lauder's perfume has been highly praised by the fashion world. For example, its beautiful perfume always features the bride in advertisements. It is said that the creative inspiration of beautiful fragrance comes from Madame Lauder's best memories and touching vows. "I don't want BEATIFUL to smell like roses, gardenias or any kind of flowers. I want to make beauty the most beautiful, rich and harmonious fragrance among millions of flowers in the world. " Mrs. Lauder said.
In fact, Mrs. Lauder's most famous sentence is: "Every day I work in my life, I am selling." She not only has a keen insight into fashion trends, but also is a marketing expert in business. She has two innovations in the promotion of cosmetics: one is to distribute small bags for free, because she believes that "good products can speak for themselves"; The other is that when buying products, customers can get gifts of the same brand. Nowadays, these innovations have become the classic means of cosmetics marketing.
In 1960s, Estee Lauder began to expand its international market, and successively entered Britain, Canada, Australia, France, Germany and Japan. Estee Lauder's counters are mostly located in high-end department stores, such as Harrods in London and Galeries Lafayette in Paris. The more fashionable and expensive the place, the more it suits Mrs. Lauder's mind.
In addition, the company has continuously expanded its product line, launched men's perfume and beauty and skin care products in 1964, and established Clinique laboratory in 1968 to develop and produce beauty and skin care products after anti-allergy test without essence. 1990, in order to adapt to the global trend of environmental protection, Estee Lauder established Origin Co., Ltd., and the products developed by this company emphasize the pure natural plant formula, and all packaging can be recycled without animal experiments.
From 65438 to 0985, the annual sales revenue of Estee Lauder exceeded 1 100 million USD. 1995 is listed on the new york stock exchange. At present, Estee Lauder products are sold in 30 countries and regions around the world. In fiscal year 2004, the company's net sales revenue was $5.79 billion, which is a veritable cosmetics empire. Estee Lauder, LaMer, Clinique, Origins, MAC and other brands are all brands of Estee Lauder, accounting for half of the well-known cosmetics brands in the United States.
Today, Estee Lauder still maintains a strong family color, and four of its top managers are family members. In April 2004, Lady Lauder, the founder of Estee Lauder, died at her home in Manhattan at the age of 97. 1998, Mrs. Lauder was named as one of the 20 most influential business wizards in the 20th century by Time magazine, and she was the only woman.
When Mrs Lauder founded the company on 1946, she had an unshakable belief that "every woman can be beautiful". By the time she died in 2004, this simple idea almost changed the face of the cosmetics world. In America, Estee Lauder has become a typical representative of fashion perfection.
Its brand:
Through years of efforts, Estee Lauder Group has established a unique and balanced brand family. This balance is reflected in the positioning of all brands owned, in the different consumer groups attracted by brands, and in the balance of brand categories and geographical advantages. The company now owns the following brands:
Estee Lauder
Estee Lauder was founded in 1946. Products cover a wide range of women's make-up, perfume and skin care products, as well as men's perfume and skin care products. Estee Lauder brand products enjoy the reputation of advanced technology, innovative spirit and excellent quality, and are sold in1more than 3000 sales points in more than 30 countries and regions.
Aramis
Mr. Ya was founded in 1964. This brand pioneered the marketing of men's high-end care, skin care products and perfume. 1987, the first Lab series of men's skin care products, including shaving products, moisturizers and facial cleanser, is the leading men's skin care products. The brand is sold in 122 in more than 4000 sales points in more than 4000 countries and regions.
Clinique
Clinique was founded in 1968. Clinique's famous trilogy, including cleaning, cleaning the cortex and moisturizing, is the essence of Clinique's skin care. All Clinique products have undergone rigorous allergy tests and are made under the guidance of first-class dermatologists. Clinique provides a full range of women's and men's skin care, cosmetics, perfumes and hair care products, which are sold at 13000 points of sale in more than 30 countries and regions.
The prescription was established on 1979.
Suitable for ladies of different ages and skin types, it is famous for its customer beauty concept, innovative skin care cosmetics and unique visual design. The brand is sold in four countries.
Lab series men's skin care products
Established in 1987.
Lab men's skin care products developed by Lab Series Research Center are the world leaders of men's skin care products. It provides a full range of men's care products with breakthrough formula and an easy-to-understand color code guidance system. The brand products are sold to more than 55 countries and regions.
origin
Established in 1990.
The appearance of this brand adds an exciting choice for traditional health care and beauty products, such as skin care, coloring, sensory therapy, bathing and body, perfume, hair care and life AIDS, to promote harmony, health and happiness. The products are added with top essential oils and natural plant ingredients. The brand is sold in 28 countries and regions.
Tommy hilfiger cosmetic
1993, the group obtained the global exclusive marketing license of tommy hilfiger brand to develop and market its men's and women's perfume, care and cosmetics products. These products are sold in 122 countries and regions.
m？ Answer? Ke Mei
1994 an important professional makeup artist brand was acquired by the group in the form of majority holding. At 1997 and 1998, the group purchased the remaining shares of the brand. 1984 was established in Toronto, and now it produces professional cosmetics, cosmetic tools and skin care products with makeup as the main body. The target groups are professional makeup artists and fashion consumers. The brand is sold in more than 40 countries.
Keaton
On 1995, the group obtained the global exclusive marketing authorization of the brand. Kiton is a perfume that embodies the essence of fashion: elegance, fashion, simplicity and perseverance, and the highest quality pedigree. The brand is sold in 10 countries and regions.
The Mystery of the Sea (Estee Lauder's Top Product)
The group acquired LA MER on 1995. This brand combines the highest grade raw materials and unique science and technology, and is very popular with consumers. 1999, based on the first developed and best-selling LA MER skin cream, the brand has further developed into a complete series of facial and body skin care products. The brand is sold in more than 43 countries and regions.
Barbie Brown Barbie Brown
The group acquired Bobbi Brown with 1995. This brand is a leading series of professional beauty products, including cosmetics, perfumes, skin care products and professional makeup brushes and tools. Bobbi Brown, a famous makeup artist, advocates classic and natural colors. The brand is sold in 30 countries and regions.
Donna Karan cosmetic
It is a series of perfumes and cosmetics under famous fashion brands. On 1997, Estee Lauder Group obtained the global exclusive marketing license for development and marketing. Products include Donna Karan cashmere fog and black perfume and bath series, DKNY Be Delicious and snake fruit perfume.
Aouidha
Manufacturers and marketers of advanced shampoo, hair dye, perm, skin care, health bath, make-up, perfume and body care products made of pure flowers and plant materials were acquired by Estee Lauder Group with 1997. The acquisition has greatly enhanced Estee Lauder's strength in the high-quality hair care industry. The brand is sold in more than 25 countries and regions.
Joe Malone
A company headquartered in London sells high-end skin care and perfume products. 1999 was acquired by Estee Lauder Group. It is characterized by personalized, high-quality and distinctive perfume. There are about 200 kinds of skin care products and perfume products, including household perfume. Jo Malone products are sold in 9 countries.
Bumble and Bumble Bumble and Bumble.
LLC is a high-end hairdressing salon located in new york, while Bumble and bumble Products LLC is a developer, marketer and retailer of high-quality hair care products. In 2000, Estee Lauder Group bought most of the shares of these two companies. Its products are sold through 1, 250 high-end beauty salons and a few selected retailers. The brand is sold in 15 countries and regions.
Mai ke Gao Shi perfume
In 2003, it was acquired by Estee Lauder Group. Our products include ladies' perfume, Mike Kos and its bath and body care products, as well as men's products of Mike Kos Island and Mike Kos, which won the Feifei Award from American fashion masters. This product series is sold in department stores, specialty stores and independent Macquarie fashion stores in 23 countries and regions, and can also be ordered online.
Dalphin
In 2003, it was acquired by Estee Lauder Group. This product is a series of advanced skin care products of famous French brands, extracting the essence of natural raw materials and adding selected essential oils. It is currently sold in independent pharmacies in Europe and specialty stores in 55 countries and regions.
Raton and Fields
In 2003, the group acquired the skin care brand Raton &; Field. This brand product is developed for various skin problems and uses a unique formula for each specific skin condition. At present, Raton &; Fields are available in some department stores and designated stores in the United States, and can also be ordered online in rodanandfields.com.
American beauty, flirt! , good skin? Grassroots and Daisy Fuentes.
The branch of BeautyBank Group launched American Beauty, Flirting! Good skin? , followed by the grassroots in 2005 and Daisy Fuentes in 2006. They are all sold exclusively through the American Cole Department Store in the United States. American Beauty is a set of cosmetics and skin care products that celebrate American beauty. Flirting! There are more than 250 colors of makeup lines to encourage customers to try various possibilities; Good skin? Our skin care products are easy to choose and use, and are prepared by doctors to achieve the desired results; Grassroots provide products made of natural materials for face, body, hair, children, mothers and babies; Daisy Fuentes (Daisy Fuentes), named after a Cuban-born celebrity, recently launched the first perfume Dianoche.
Aramis and Donald Trump Group's designer perfume signed a multi-year exclusive marketing license with Donald Trump in September 2004. Mr. Trump is the idol of American businessmen, and he personally acts as the spokesman of Donald Trump perfume. This perfume was listed in American department stores in mid-October, 2004. The brand is currently sold in four countries.
Sean John perfume
In 2005, the group signed a global exclusive marketing license with the fashion company led by Sean P. Diddy Combs (P. Diddy). Unforgettable is a luxurious men's luxury perfume, which has been a great success once it was launched in the United States. Including its bath and body care products, it is unforgivable to show impeccable taste and exquisite style, and thinks that, as the multimedia giant Sean "P. Diddy" Combs (P. Diddy) summed up, "a life without passion is unforgivable". The brand is sold in four countries and duty-free shops.
Missoni Profumi Sony
Is a fashion company located in Milan, famous for its colorful knitwear and mysterious design. Aramis of Estee Lauder Group and designer perfume signed a global exclusive marketing license with missoni in 2005. After 50 years in the fashion industry, the brand launched the Italian ladies' perfume Missoni in the spring of 2006. The brand is currently sold in five countries.
I like Estee Lauder products and biotherm very much ~
I mainly use Clinique and biotherm now ~ ~ I'll just say my favorite two ~ I hope it will help you ~O(∩_∩)O Haha ~ ~