Excellent logo design works need to reflect a certain sense of beauty. It not only has a high degree of overall beauty, but also has a general visual effect. So there are four kinds of beauty that should be reflected in logo design. Which four are they?

We all know that the art of logo design is a graphic design art with unique symbolic art characteristics. It takes the forms, symbols (including words), colors, etc. that originate from nature, society, and people's concepts, and refines and processes them through art to structure them into graphic symbols with complete artistic quality, thus distinguishing them from decorative pictures and other Art design.

Logo graphic symbols have the simplicity, aggregation and abstraction of text symbols to a certain extent, and sometimes they even directly use ready-made text symbols, but they are different from text symbols. It is embodied in the form of "graphics" (ready-made text symbols must be graphically transformed), and is more vivid, artistic and intellectual. Symbolic beauty is a very important element in logo design.

Logo design must be as simple as possible and avoid clutter. All dispensable, usable and dispensable graphics, symbols, words, and colors are resolutely used; all non-essential details are resolutely eliminated; if one artistic method can be used, two will not be used; if it can be expressed with one point, one line, and one color Never add a little more color. Highly simple yet highly aesthetic, this is where the difficulty lies in logo design.

Logo design also requires compact composition and concise graphics, which are structural beauty principles that logo art must follow. Logos are not only used alone, but are often used in various documents, promotional materials, advertisements, images and other visual communication materials. A sign of condensed beauty, not just in any visual communication. Condensation is not simplicity. Concise structural beauty can only be obtained through refined artistic refinement and generalization.

When we are designing logos, we must strive to reflect not the individual characteristics (personality) of individual things, but the essential characteristics (unity) of similar things as a whole. Through the artistic strengthening and exaggeration of these characteristics, the most conscious artistic effect is obtained. This is completely different from other plastic arts that achieve touching artistic effects through flesh-and-blood personality portrayals. However, its expression of the unique characteristics of things is not uniform and conceptual. The same unique characteristics can and must have different personal and morphological beauty in different designs, thus each has its own unique artistic charm.

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