How much does it cost to purchase a trademark? We divide the first-choice "trademark" into two parts, one is the idle trademark, and the other is the trademark that is put into use. The value of an idle trademark mainly consists of the following five parts:

1. Registration cost

The registration cost is easy to understand. The official fee of the Trademark Office is 270 yuan, plus the trademark agency fee, the general trademark registration cost is about 1,000 yuan.

2. Time cost

As we all know, the legal time for trademark registration is usually 12 months, and one year means a lot to a start-up company. What you may have missed in your early years is not just a matter of time, but also opportunities and ways out.

It takes one year to register independently and one year to purchase an idle trademark. The time cost value of different companies is different and is usually determined by urgency.

3. Its value

A trademark is an exclusive application, that is, it is unique and its value stands out above exclusivity. A good trademark name has natural value from the day it is successfully certified, allowing the holder to receive huge natural traffic attention from the entire market. Such trademarks often reflect an industry-specific indicator or widespread consumer attention.

4. Extended value

In the process of using trademarks, companies usually continue to explore the meaning behind the trademark, or company culture, stories, concepts, etc. as the company develops. Adhere to the trademark in a moderate manner for publicity and promotion.

5. Premium value

This is a floating indicator that includes two parts, one is the amount of premium that the holder expects to receive, and the other is the premium that is generally acceptable in the market Amount When the two reach a balance, the transaction amount can be determined.

According to the survey, about 25% of the trademarks on the market are between 10,000 and 20,000, 68% are between 20,000 and 50,000, and there are other trademarks from hundreds of thousands to several million. We can buy a favorite trademark, and generally we can buy a suitable trademark for 20,000-30,000 yuan. However, the huge difference in trademark prices is based on market demand and trademark reputation.