Trademark objection defense is a problem that every company may encounter during the trademark registration process. Trademark registration is not 100% successful. In addition to basic risks such as blind spots in trademark search, being close to the first registered trademark, and failing in examination, encountering trademark objections is also one of the reasons for trademark registration failure. How to handle trademark objections is something companies should learn. If the company does a good job in responding to trademark objections and is well prepared, it may be possible to recover the hard-registered trademark this time.

So, how can companies better respond to trademark objections?

First, start with the defensive points;

If someone raises an objection to a registered trademark, it will definitely be a controversial issue. One of the key points of this objection defense is to seize this point for debate. This article explains the rationality and effectiveness of trademark registration from many aspects and angles. For example, the objection is that a registered trademark is structurally similar to that of others. Then, starting from the form, registration category and meaning of trademark representation, the difference between evidence trademarks and similar trademarks was discussed. As long as the trademark can well distinguish the goods themselves and does not affect consumers' purchase and use, most goods can be successfully defended.

Second, it is highly targeted;

The content of the company's reply should not be deviated from the objection points, or even irrelevant. Otherwise, this is not the answer. As a result, the opponent's objection may be successful, but the company's defense may fail, leading to the failure of trademark registration. Objections to registered trademarks. Only a highly targeted defense can convince and recognize the Trademark Office.

3. Highlight the advantages of trademark registration;

For example, if an enterprise has already registered or used a registered trademark abroad in the early stage, it can have priority to use the registered trademark when registering in China this time. In addition, if the company has used a registered trademark in China before and has a certain degree of popularity, the registered trademark can also have an inherent advantage. Therefore, if an enterprise encounters a trademark objection, it can focus on trademark defense.

4. Reply to the objection notice issued by the trademark in a timely manner;

If the enterprise's registered trademark enters the opposition period and the opponent raises an objection, the Trademark Office will issue a "" to the registered address originally submitted by the enterprise. Trademark Objection Notice". Within a certain period of time, if an enterprise fails to respond to objections in a timely manner, it may miss the opportunity to withdraw the trademark, resulting in trademark registration failure.

The above is the content of the enterprise’s response to trademark objections. If you want to apply for a trademark or encounter intellectual property issues, please contact Bajie Intellectual Property Trademark Agency Platform. We have a first-class business team and a concept of serving customers wholeheartedly, which will help you avoid various trademark disputes.