Foreign goods.

In 2008, Johnson & Johnson (China) Investment Co., Ltd. acquired Dabao at a high price of 2.3 billion yuan. Since the marriage, Johnson & Johnson has updated and optimized the Dabao product line, and made a series of fine-tuning in product packaging and marketing. But to this day, Dabao's market situation has not changed dramatically. Some experts believe that Johnson & Johnson's attitude towards Dabao is a marginalization and has not reshaped its most critical brand image.

Extended information

"See you tomorrow, Dabao!" "See you every day, Dabao!" Dabao, this skin care brand born in the 1980s, has been with us through this journey. More than 20 years.

In 1998, Dabao products ranked first in sales of similar products in China for the first time. In 1999, the Dabao trademark was rated as "China's Well-known Trademark" by the State Administration for Industry and Commerce, and its beauty day cream and beauty night cream passed the US Food and Drug Administration certification. With the domestic market segmentation and international big-name skin care products rushing to position themselves in the mid- to low-end market, Dabao, which was once popular, is gradually showing signs of weakness.

China News Network - Domestic products are embarrassed when they are acquired by foreign investors: Dabao and other brands are exploited after being married to foreign investors