Legal analysis: How to deal with the rejection of similar trademarks: the parties concerned should actively collect relevant evidence to prove that they have not reached the statutory standards of similarity, and then apply for a review. If it is confirmed that it belongs to an approximate trademark, it can prove that the trademark was used first, and then prove the corresponding rights to the trademark. If none of the above methods can be handled, no appeal can be made.

Legal basis: Article 3 of the Trademark Law of the People's Republic of China

Where a trademark applied for registration does not conform to the relevant provisions of this Law or is the same as or similar to a trademark registered or preliminarily approved by others on the same or similar goods, the Trademark Office will reject the application and will not announce it.

article 31 where two or more applicants for trademark registration apply for registration with the same or similar trademarks on the same commodity or similar commodities, the trademark that applied earlier shall be preliminarily examined and approved and announced; If the application is made on the same day, the earlier trademark shall be preliminarily examined and announced, and the application of others shall be rejected without announcement.