Evergrande officially released the Hengchi logo. The beastmaster logo is magnificent as a whole, and "Golden Lion", "Blue Sky" and "Red Ball" are isomorphic to form the three elements of the Hengchi logo. The profound meaning behind it is closely related to the 16-word explanation of "protecting the blue sky, winning the Red Sea, being a lion in the East and being proud of the world". Under the sky and above the earth, the lion stands proudly, which just reflects Evergrande's ambition to be proud of the world:
The initial intention of protecting the blue sky: new energy vehicles are industries that protect the environment and benefit mankind. Evergrande adheres to the road of green, low-carbon and sustainable development and contributes to building a clean and beautiful world.
the strategy of winning the Red Sea: The new energy vehicle market is a very competitive Red Sea, and global car companies are competing for it. Focusing on the strategic positioning of "core technology must be world-leading, product quality must be world-class", Evergrande has embarked on a new path different from other car companies and will surely stand out in the Red Sea competition.
the positioning of the oriental lion symbolizes Evergrande's great ambition to build a world-renowned national brand, show the wisdom of China to the world, and help China move from a big automobile country to a powerful automobile country.
global goal: by 225, Evergrande will build Evergrande into the largest and most powerful new energy automobile group in the world.
Car-building road bought by Evergrande buy buy:
As early as 218, Evergrande started to build cars with FF in hand, and the "honeymoon period" of several months brought this relationship to an end. Xu Jiayin turned to make up his mind to build his own car, and completed the layout of Evergrande's industrial chain of new energy vehicles in 219. At the global strategic partner summit of Evergrande at the end of the year, Xu Jiayin announced to all the participants, "We need technology but not technology to build cars. We have bought the core technologies that we can buy and the companies that we can buy. " ?
Building a car: the landlord's surplus grain is not rich either
The money figure in the last purchase table is not necessarily accurate, but it is well known that building a car costs a lot of money. Li Bin, the founder of Weilai Automobile, said that "building a car without 2 billion RMB", while He Xiaopeng, the founder of Xpeng Motors, thought that "2 billion RMB is far from enough". Compared with the first two, Li Xiang, the founder of LI, who is the best at careful calculation, also thought that more than 6 billion RMB was needed to make a profit. According to the official announcement of Evergrande Health, according to the car-making plan, the total investment is expected to be 29.4 billion yuan from 219 to 221. According to the latest financial report for the first half of the year released by Evergrande Health, as of June 3, 22, the business recorded a loss of 2.457 billion yuan, an increase of 23.82% compared with the loss of 1.984 billion yuan in the middle of 219. Under the current situation of losing money in building cars, Evergrande Health can only achieve "robbing Peter to pay Paul" through real estate business to fill the financial loopholes in building cars. Money is the blood of an enterprise, and building a car requires a huge amount of money. Most of the new domestic forces have died because they don't have enough financial support. The biggest advantage of Evergrande is that it is good at embracing the capital market. This year, it successfully completed Yunfeng Fund initiated by Ma Yun, Sequoia Capital, which invested in Apple, Tencent, which is deeply involved in intelligent networked cars, and Didi's financing of 4 billion yuan. In October, it officially announced its listing in A-share science and technology innovation board. October 2? Recently, Shenzhen Securities Regulatory Bureau disclosed that China Evergrande New Energy Automobile Group Co., Ltd. (hereinafter referred to as "Evergrande Automobile") had filed counseling on September 22nd, and the counseling broker was Haitong Securities. This move means that the process of Evergrande's landing in science and technology innovation board is accelerated.
Evergrande Automobile previously stated in the announcement that the initial number of RMB shares to be issued is expected to be no more than 1.556 billion shares (before the over-allotment option is exercised), accounting for no more than 15% of the total number of issued shares after the number of RMB shares proposed to be issued on September 3, 22 is expanded, and all RMB shares are new shares, and the conversion of existing shares is not involved. At the same time, Evergrande explained that about 7% of the funds raised will be used for R&D, production and marketing network construction projects of new energy vehicle projects, and about 3% will be used to supplement working capital and general enterprise purposes to improve the financial situation. According to the data, since the opening ceremony of science and technology innovation board in July 219, the average growth rate of the first batch of 25 companies has reached 14%. Evergrande can get a higher P/E ratio by logging into Science and Technology Innovation Edition, and it will be much easier to raise funds. However, capital always pursues returns, and it is bound to leave at a high level. Therefore, Evergrande, which has absorbed more capital, must also face higher capital requirements.
The road to making cars without bad money is still bumpy:
Car-making is a highly capital-intensive industry, and the road of borrowing is doomed to be difficult. In the early stage, Evergrande acquired the core parts company of Sandian with a large sum of money, and at the same time, joined hands with world-class chassis, powertrain and design companies to release six new cars in one breath in August 22, which seemed to be vigorous and vigorous, with remarkable results. But how to integrate these acquired companies and bought technologies into their own core competence is the biggest challenge for Evergrande. The main body of Evergrande's car-making is Guoneng Automobile, which was acquired. Guoneng's own vehicle project experience and supplier management ability need to be improved. How to build a strong car-making team on this immature basis will be the most urgent problem for Evergrande. Take Guanzhi under Baoneng as an example. From the earliest group of BAIC executives including Feng Li, Cai Jianjun and Wu Xuebin to the Nissan team with Yasushima Kazuo and Otani Junming as the core, Yao Zhenhua of Baoneng has been looking for the most effective management team for Guanzhi. Now, new energy head car companies, Tesla, Weilai, Tucki, etc. are all building their own core technologies in the fields of Sandian, intelligent networking, autonomous driving, etc., and this core technology can never be bought off-the-shelf. How to integrate resources and make a breakthrough in the core technology of new energy vehicles will be a step to determine the future fate of Evergrande's car manufacturing. Hengchi 1 will be mass-produced at the end of 221 or early 222, and other models will be mass-produced with the mass production of Hengchi 1. When Hengchi is delivered to the owner, it will be the time to witness the final result.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.