The angle of 0° to 15° on the hue circle is the same color. Because the angle is very small, the hues of these colors are usually the same or have little difference. The levels are mainly expressed through changes in brightness and purity. feel.
The images of similar color combinations are very unified and visually coordinated, but lack layers and changes.
1. Red is a classic warm color. It is the color that best stimulates human emotions. It is easy to excite people and can stimulate people’s taste and emotions. Therefore, it is usually the first choice for e-commerce promotion theme design. .
2. Orange is also a classic warm color, but it does not have the hot feeling of red. Orange gives people a warm feeling and also represents youth and vitality.
3. Green is the representative color of nature, making people feel vitality and hope.
4. Blue is a classic cool color and is the representative color of the sky and ocean. It makes people feel pure, moist and cool. In addition, it also has the characteristics of rationality and calmness.
Special combination: In addition to the use of colored monochrome, there is also the combination of achromatic and colored, that is, "black, white, gray + monochrome".
1. The whole picture is black, white and gray + single color, small area and practical.
2. Use black, white, gray + color for large areas.
Colors at an angle of about 30° on the hue circle are adjacent colors. The angle between adjacent colors is still not large, and the contrast is still weak. The picture using adjacent colors is harmonious and unified. But after all, it is no longer monochromatic, so the picture will be richer than similar colors.
1. Red + orange are both warm colors and very obvious progressive colors. The combination of the two colors can easily create a lively atmosphere and is often used in the design of big promotion themes.
2. Orange + yellow are a group of very warm colors. They are all very bright colors and give people a feeling of vitality as a whole.
3. Blue + purple are generally used in dark tones and light tones. In dark tones, dark blue represents technology and rationality, while dark purple represents nobility and elegance. When the two colors are matched , when blue accounts for a large proportion, it embodies a sense of calm technology, when purple accounts for a large amount, it embodies a mysterious and dreamy feeling; and in light tones, it gives people a gentle and comfortable feeling.
4. Purple + magenta, this is a set of typical feminine colors. When the purity of the two colors is high, it can reflect the maturity, magnificence and temperament of women. When the two colors become lighter, , reflecting the fresh and girly style.
Colors that are at an angle of about 60° on the hue circle are similar colors. When the distance between the two colors is at this angle, the hue contrast is a little larger, and the differences and levels between the colors can be clearly felt. Images using similar color combinations are lively and rich in color, but not too jumpy. Overall, they give people a harmonious but not monotonous visual experience.
1. Red plus yellow is a very common combination. It is the representative color of the Spring Festival theme and looks lively and festive.
2. Orange + yellow-green, this is a set of sunny and energetic colors that make people feel warm and comfortable overall. If used in food-themed designs, it can also enhance the deliciousness of food.
3. Orange + rose red, this is a group of warm colors, which looks warm, lively and exciting, and is often used in promotional themes.
4. Blue + cyan, both cold colors, will make the picture more refreshing and rational.
5. Blue + Magenta. Although this set of colors is similar, blue is colder and magenta is warmer, so the conflict caused by the contrast between cold and warm is still relatively strong.
To be continued~