Appeals can be made. The appeal path is: Seller Center-Report Management-Intellectual Property Complaints Received;
In "Report Management"-"Intellectual Property Infringement Received" After an appeal is made in a complaint, the complaining party (generally the rights holder) will first respond to the appeal within 3 working days, otherwise the Taobao assistant will not intervene in the review. If the complaining party chooses to withdraw the complaint within 3 working days or fails to apply for intervention within the timeout, the system will default to the complaining party withdrawing the complaint and the product will be automatically restored.
If the seller’s friend really violates the rules and is punished, the punishment will be general violations: that is, trademark infringement except counterfeiting, copyright infringement except piracy, and patent infringement, which are improper use of other people’s rights. Subsequent violations 2 points will be deducted for each penalty (general violation).
In fact, it is not difficult to avoid these problems. As long as you describe the goods truthfully according to the brand information of the goods you sell, do not use famous brands or abuse other people’s trademark keywords, describe them normally, and do not publish inappropriate content such as disparaging peers. With fair competition information, you can easily avoid such infringement problems.
Extended information:
Taobao is the largest online retail and business district in the Asia-Pacific region. It was founded by Alibaba Group in May 2003. Taobao is China's most popular online shopping and retail platform, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online products every day has exceeded 800 million, with an average of 48,000 sold every minute. items.
As of the end of 2011, Taobao’s single-day transaction volume reached a peak of 4.38 billion yuan, creating 2.708 million direct and full employment opportunities. With the expansion of Taobao's scale and the increase in the number of users, Taobao has also transformed from a single C2C online marketplace into a comprehensive retail district including C2C, group buying, distribution, auction and other e-commerce models. It has become one of the world's largest e-commerce trading platforms.
On March 15, 2016, it was exposed at the 315 Party that Taobao merchants were deceiving consumers such as fraudulent orders.
On March 29, 2016, Alibaba Group CEO Zhang Yong clarified the strategy for Taobao’s future: communityization, contentization and local life are the three major directions.
In March 2018, the official website of the Beijing Consumers Association showed that the Beijing Consumers Association purchased 4 comparative test samples on Taobao in 2017, one of which failed to meet the standards, with a failure rate of 25.0.
On August 8, 2018, Alibaba Taobao revealed that it will enter the field of MR (mixed reality) shopping and will launch a product at the 2018 Maker Festival - Taobao Buy.
Baidu Encyclopedia: Taobao