Clover has become the logo of Adidas since 1972, when all products of Adidas used this logo. Clover is shaped like a three-dimensional plane of the earth, much like a map of the world, symbolizing that three stripes extend to the whole world.
However, since 1996, the clover logo has been specially used for classic original products. The classic series is based on the best products in Adidas' history, and it was re-released after slightly modifying its fabric and style. The whole series is fashionable, and the products include shoes, clothes, bags and other accessories.
1, three-bar sign. Adidas' three stripes logo was designed by Adi Dassler, the founder of Adidas. The three stripes represent mountainous areas and indicate the desire to achieve challenges, future and goals.
2. Clover logo. The adidas Clover logo originally represented the connection of three continental plates-it was shaped like the three-dimensional plane of the earth, very similar to the map of the world, and symbolized the movement power extending to the whole world. At the same time, this symbol also symbolizes three lines sewn by Adi Dassler, the founder of Adidas brand, on sports shoes.
3. The middle of the circle is divided into three stripes. As a high-end fashion brand that Japanese designer yohji yamamoto cooperates with Adidas brand, its products can be said to be the closest to the fashion front among Adi brands, belonging to a luxury series to some extent. The meaning represented by its logo is the hipster spirit of always standing at the forefront of fashion and pursuing high-end enjoyment.
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These three symbols of Adidas have not existed since the initial stage of the brand. It can be said that the development history of Adidas logo is also a proof of the continuous progress of Adidas, a world-renowned sporting goods company.
The adidas three-stripe logo was first used, and in the second year of its establishment, namely 1949, it was applied to all kinds of products under adidas. It represents the sports spirit of continuous progress and transcendence.
By 1972, Adidas gradually replaced the early three-stripe logo with a four-leaf clover logo, symbolizing the sports force extending to the world with a more gorgeous four-leaf clover, and at the same time pinning its own brand's vision of going global.
After using the clover logo for more than ten years, that is, in the late 1980s and early 1990s, in order to compete with Nike and enhance the sense of sports fashion, Adidas once again transformed itself, and applied the first three stripes of the brand to its products, becoming the most famous (and popular) sports performance series of Adidas.
1996, after experiencing a stock acquisition storm, Adidas re-launched the Clover logo and specially applied it to its original Adidas series, which is different from the sports performance series and tailored for middle and senior sports fans and shoe fans.
As for the style logo of Adidas, it doesn't have a long history. Y-3' s Y stands for yohji yamamoto, while 3 stands for Adidas' three series logos. Yohji yamamoto, the world's top designer, is the creative director, a brand-new brand that cooperates with Adidas.
References:
Baidu encyclopedia-clover
? Baidu Encyclopedia-Adidas