A Shandong ramen man who sells a bowl of noodles for only 3 yuan and insists on not raising prices for 15 years has become very popular. After it became popular, not only did hundreds of people come to watch him every day, there were also companies rushing to register the trademark "Ramen Brother".

According to data, "Ramen Brother" related names have been applied for registered trademarks. Related trademarks include "Ramen Brother", "Yimeng Ramen Brother", etc. The international classification includes education and entertainment, advertising sales, convenience food, etc. , applicants include Shandong Jinke Zhuangyuan Catering Management Co., Ltd., Yin Fei, etc. The current trademark status is "Trademark Application Pending".

Let’s not talk about whether these businesses’ preemptive registration of Internet celebrity words as trademarks can pass. The question now is why they like to use popular Internet things as trademarks so much? First of all, clarify the role of trademarks

Trademarks are important signs for identifying goods or services. Some people vividly say that "trademarks are the face of goods". Because there are so many similar products, it is common for dozens or even hundreds of companies to produce and sell the same product. Therefore, consumers can only rely on trademarks to identify producers and operators of the same product. Trademarks can promote sales

Trademarks are an effective means of publicity. Many businesses spend a lot of money on marketing advertising, just to promote the brand to consumers and increase brand awareness.

The Internet celebrity itself already has a certain degree of popularity. If the Internet celebrity is registered as a trademark, it can save a lot of time, energy and marketing costs in the later promotion, and it will also be affected by the early Internet celebrity. Established popularity and quickly occupied the market.

As a kind of intellectual property, a registered trademark has huge intangible asset value, and its economic value is realized by increasing the sales volume of goods and increasing the number of customers in the service industry. Businessmen are driven by profit. Based on the current admiration for the "Internet Celebrity Economy", it is not surprising that Internet celebrity things are registered as trademarks. It just depends on who has the fastest hand speed.

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